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<br />Item No: 3 <br />Meeting Date: January 4, 2010 <br />Type of Business: WS <br />Administrator Review : ____ <br />City of Mounds View Staff Report <br />To: Honorable Mayor and City Council <br />From: Heidi Steinmetz, Economic Development Specialist <br />Item Title/Subject: Discuss Possible City Tagline Task Force <br /> <br />Background <br /> <br />In August 2008, the City began the Mounds View Branding Project. Choosing a new <br />tagline for the City of Mounds View is part of that project. The EDA/City Council has <br />discussed the idea of a new tagline for the City of Mounds View on several occasions. <br />Below is a summary of those discussions: <br /> <br />Date Meeting Topic of Discussion <br />5/11/09 EDA • EDA reviewed City staff team & Risdall Marketing Group’s list of <br />taglines ideas <br />• EDA chose their top six tagline ideas from the list <br />5/26/09 EDA • EDA decided to have a future discussion about soliciting tagline ideas <br />from the public through a potential contest <br />• EDA reviewed educational materials about taglines <br />6/1/09 Work Session Council provided feedback about soliciting taglines from the public by using <br />various promotional tools <br />6/8/09 EDA EDA approved promotional tools and corresponding timelines for soliciting <br />tagline ideas from the public <br />10/12/09 EDA EDA reviewed 82 tagline ideas submitted by the public and chose “See for <br />Yourself” as the new tagline for the City <br />10/26/09 City Council • Council tabled Resolution 7517 Approving “See for <br />Yourself” as the new tagline for the City <br />• Council decided to poll the public on the City Website asking the public if <br />they like the tagline “See for Yourself” <br />• Council decided to discuss the tagline issue at a future Work Session <br />12/14/09 Work Session Council discussed the possibility of forming a task force to continue tagline <br />discussions and asked City staff to provide a possible list of members at a <br />future Council meeting <br /> <br />During the course of the above listed process, the Council received over 100 tagline ideas <br />from a City staff team of department heads, a professional marketing firm and the public. <br />Many of those ideas fulfilled the City Council-approved Brand Promise and the tagline <br />criteria but aside from “See for Yourself”, no tagline option captured the endorsement of <br />the Council as a whole. <br /> <br />Discussion <br /> <br />At the December 14, 2009 City Council Work Session, the City Council discussed the <br />possibility of forming a tagline task force to help find or create a new tagline for Mounds <br />View. The City Council asked City staff to provide them with a list of possible task force <br />members at a future meeting.