01-04-2010 WS - Laserfiche WebLink

Home Browse Search

Jan. 4, 2010 City Council Work Session Item 3 – Taglines Page 2 of 2 Possible Members, Goals and Timeframe Below is a list of residents that have volunteered to be on the possible tagline task force: 1) Gary Meehlhause, Resident & Current EDC Member 2) Dan Larson, Resident & Current EDC Member 3) Valerie Amundsen, Resident & Streets & Utilities Committee Member 4) Cindy Carvelli, Resident Should the City Council decide to form a tagline task force, staff suggests the following: • The task force should consist of five to seven members, including a liaison from the City Council. • The City Council should clearly articulate the goals and responsibilities of the task force before its formation. • The City Council should specify the task force’s timeframe - whether it would be open - ended or if there should be a definite end date. Staff would suggest the latter. Steps Involved in Forming & Operating a Tagline Task Force The steps involved in forming and operating a task force include drafting the task force’s goals, preparing agendas and meeting packets, distributing meeting notices and packets, preparing meeting summaries or minutes, videotaping meetings and arranging for staff to attend the meetings. Staff has estimated that it would cost at least $1,000 to achieve the above listed steps to form and operate a tagline task force. It also is important to note that the staff time spent on forming and operating the task force could be time spent on other Economic Development duties that may be of higher priority to the City Council. Recommendation Staff recommends that the City Council not proceed with creating a tagline task force. This is because it is improbable that a small group of residents could find or create a new tagline for Mounds View when Risdall’s professional copywriters, City staff, the EDC, the EDA/City Council and the public could not. In other words, it appears that a task force would duplicate the multi-faceted process already completed by the former tagline team. While staff will follow through with the City Council’s direction on this matter, it may be more prudent at this point to go without a new City tagline indefinitely until a front-runner emerges naturally. Respectfully submitted, ____________________________ Heidi Steinmetz, Economic Development Specialist