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City of Mounds View Page 3 <br />Business Image Survey Report <br /> <br />February 2, 2009 <br /> <br />Data Analysis, Findings and Insight <br /> <br />Demographic Data <br />All qualified respondents who completed the survey indicated that they owned or operated a <br />business in the City of Mounds View. The optional questions indicated a good distribution of <br />businesses in Mounds View and number of employees by business. The survey has captured a <br />good sample of small to large businesses: <br /> <br />The survey results for the number of <br />employees at each business break down as <br />follows: <br /> 10-25 12.9% <br /> 25-50 22.6% <br /> 50-100 16.1% <br /> 100-1000 3.2% <br /> 1000+ 6.5% <br /> <br />The survey results for the number of years <br />each business has operated break down as <br />follows: <br /> 1-5 21.9% <br /> 5-10 21.9% <br /> 10-25 37.5% <br /> 25-50 15.6% <br /> 50+ 3.1% <br /> <br />Why Mounds View <br />The top three reasons that the businesses surveyed chose Mounds View to locate their business <br />were: convenient location (61.4%), local demographics fit my business (43.2%), and long term <br />commitment to the area (36.4%). <br /> <br /> <br />Twin Cities North Chamber of Commerce Members and Perceived Benefits <br />Of those Mounds View businesses responding to the survey, 60% indicated that they were <br />members of the Twin Cities North Chamber of Commerce. To measure the overall importance <br />and satisfaction for Twin Cities North Chamber of Commerce business services we have <br />combined very important with somewhat important to create a box score. The services or <br />programs are listed below ranked on their box score. We asked respondents to rate their <br />satisfaction of these services or programs by creating a box score rank for very satisfied and <br />somewhat satisfied responses. Sharing this information will help the chamber to improve their <br />offerings and subsequently increase participation. <br /> <br />RANK IMPORTANCE SATISFACTION RANK <br />1. Member Directory/ Buyers Guide 87.5% 26.7% 3 <br />2. Legislative influence 85.7% 28.2% 2 <br />3. Community magazine 80.1% 23.4% 6 <br />4. Membership Identifier/Decal 80.0% 16.6% 9 <br />5. Business support 71.5% 26.6% 4 <br />6. Networking for leads /referrals 66.6% 30.0% 1 <br />7. Marketing Awareness- Chamber 60.0% 13.3% 10 <br />8. Chamber Expos 55.5% 13.3% 10 <br />9. Mailing lists 50.1% 16.7% 8 <br />10. Chamber website 50.0% 20.0% 7 <br />11. Advertising results in newsletter 33.4% 10.0% 12 <br />12. Metro Coalition of Chambers 25.0% 6.6% 13 <br />13. Professional Development 16.7% 26.6% 5 <br /> <br /> <br />