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STRATEGY 1: <br /> Present the objectives of the North Metro TH 610/TH 10 Crosstown Council in a <br /> positive unified manner to targeted audiences. <br /> Tactics: <br /> Create a consistent look for all TH 610/TH 10 marketing and communications <br /> materials <br /> • Develop a program theme/logo <br /> Appoint a TH 610/TH 10 Crosstown Council spokesperson <br /> • Media trained <br /> • Coordination of communicated messages <br /> Implement an active media relations effort <br /> • News releases and direct mail/recommended messages: <br /> - What is being done to address the problems of traffic congestion <br /> - What users can do to help alleviate the problem(s) <br /> - Companies organizing support programs <br /> - TH 610/TH 10 Crosstown Council monthly meetings <br /> - TH 610/TH 10 Crosstown Council Hot-line <br /> • Editorial round tables <br /> • Editorial board meetings <br /> Produce and distribute a quarterly newsletter <br />