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• Mounds View Planning Commission November 6, 1996 <br /> Regular Meeting Page 14 <br /> replied that usually the tenant wants an <br /> identification sign that separates them from <br /> everyone else and that monument signage may <br /> not always be accepted as the desired signage <br /> for their site. He also indicated that promoting <br /> the name of the tenants seems to now be the <br /> trend. He thinks that if we have the monument <br /> sign near the area where the pond and the <br /> proposed bridge will be located, as Staff as <br /> indicated, it would be innovative and a <br /> somewhat different approach. He added that it <br /> may take some convincing the restaurant that it <br /> would be adequate, but he would make a real <br /> hard sell for going to the monument sign with <br /> the tenant's name on it and eliminating the <br /> pylon sign for the tenant. He generally thinks <br /> the concept would work but may be a very hard <br /> sell. <br /> Chair Peterson inquired if the Planning <br /> Commission had everything they needed to <br /> give this case further consideration. Director <br /> Sheldon at this time indicated that she needs <br /> from the applicant a diagram that shows the <br /> locations where they want the signage and also <br /> a drawing of the signage itself as to what the <br /> package is that goes with the variance. She <br /> suggested then that if the Planning <br /> Commission is in agreement that shopping <br /> centers need to be looked at again in terms of <br /> how signage is handled, especially centers this <br /> large, a provision can be worked on that would <br /> allow for sign packages. She indicated that <br /> she could come back with the proposal for the <br /> center identification signs which the applicant <br /> feels are needed because of the bridge and <br /> can then get working on the overall signage. <br /> Commissioner Stevenson suggested that the <br /> Commission explore what the signage is of <br /> • other similar centers along Highway 10, such <br />