12-06-1995 - Laserfiche WebLink

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ARTICLE IV • SIGN REGULATIONS Section 6-102. Objectives of regulations. It shall be the intent of the provisions of this article to achieve the following objectives: (a) To establish standards which would permit businesses in the city a reasonable and equitable opportunity to identify themselves. (b) To preserve and promote civic beauty and not allow signs which would detract from this objective because of unusual size, shape, height, location, condition, cluttering or illumination. (c) To insure that signs in the city shall not create a safety hazard. (d) To preserve and protect the value of land and buildings, and to preserve and protect landscapes. • Section 6-103. Definitions. As used in this article, the following terms shall have the respective meaning ascribed to them: Advertising sign: A sign or billboard which directs attention to a business, commodity, service or entertainment conducted, sold or offered elsewhere than on the premises. Allied business: Same or similar business with common name such as new and used auto sales. Area identification sign: A free standing sign which identifies the name of a commercial 'or industrial complex consisting of two (2) or more businesses. Awning: An attached canopy or similar structure designed to provide cover for entrances, walkways and windows. Area of sign: That area within the marginal lines or extreme outside edge of the surface which bears the advertisement, or in the case of messages, figures or symbols attached directly to any part of a building, that area which is included in the smallest rectangle which can be made to circumscribe any message, figure or symbol displayed thereon. For a sign with not more than two (2) back-to-back faces, only the area of one side is • computed in determining the sign area. 1 5-13-93