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Balloon sign: An inflatable balloon or device used to draw attention to • <br /> a business or product. <br /> Banded areas: That portion of a building generally located along the <br /> front which is constructed for purposes of attaching building signs in a <br /> consistent and coordinated manner. <br /> Banner: A temporary display of information on material such as canvas <br /> or plastic. <br /> Billboard sign: See "advertising sign" . <br /> Building sign: A sign attached to and not projecting more than two (2) <br /> feet from the exterior wall or roof of a building. <br /> Bench sign: A sign attached to or a part of a sitting bench. <br /> Business sign: A sign which directs attention to the business or <br /> profession conducted on the premises. A "For Sale" , "For Lease" or "Infor- <br /> mation" sign shall also be deemed a business sign. In order to be considered <br /> a business sign rather than an advertising sign, all of the gross surface <br /> area of the sign must pertain to the major functions or name of the business, <br /> the trade names of primary products or goods manufactured or sold on the <br /> premises. <br /> Changeable sign: A sign or portion of a sign with separate inset • <br /> letters and/or symbols which can easily be removed and which are periodically <br /> changed. <br /> Construction sign: A sign used temporarily at the construction site <br /> identifying the contractors and builder. <br /> Copy area: The smallest vertical rectangle that can be drawn around the <br /> message on a sign. <br /> Directional sign: A sign erected upon private property to provide <br /> pedestriau or traffic direcLiuns and bears no auvertising information. <br /> Driveway median: A raised median intended to divide or channel <br /> vehicular traffic. <br /> Double face sign: A sign displaying identical information on opposite <br /> sides. <br /> • <br /> 2 5-13-93 <br />