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11111 BENEFITS <br /> • Create a streetscape that improves the image and reinforces the unique qualities of Excelsior <br /> Boulevard; Integrate the functional needs to move the traffic with safety and aesthetic needs <br /> to creating a comfortable pedestrian environment; attract more and better businesses to the <br /> corridor; and make the corridor a special, positive feature of the community. <br /> I. CONCLUSION <br /> A part of each plan can be identified with the situation of Highway 10 in Mounds View. <br /> Reviewing the positive and negatives of each plan allows Mounds View to incorporate proven <br /> plan aspects as we move ahead on creating a cohesive "Highway 10 Plan." <br /> X. PUBLIC PARTICIPATION <br /> One of the key reasons for undertaking community outreach activities is simply to deter <br /> negative sentiments of local citizens. The critical goal is to prevent opposition and to create <br /> support; any supportive action that results is simply a desirable secondary effect. <br /> Three primary factors cause community opposition to development projects: lack of <br /> • adequate information, fear of being ignored, and conflict of goals. Mounds View residents have <br /> been informed on the redevelopment of Highway 10 through FOCUS 2000 reports. Lack of <br /> involvement can be resolved through public participation. This has been done with FOCUS 2000 <br /> but further public participation is recommended as the process moves forward. <br /> Traditional forms of public information include fact sheets, bulletins, newsletters, direct <br /> mail pieces videos, etc. In additions, presentations such as open-door workshops or broad <br /> community meetings are often set up to disseminate public information. Unfortunately, these <br /> events can create a forum for potential opponents to meet each other and to hear each other's <br /> complaints. There are several ways to communicate how a project will look or how a <br /> development will affect views. It has been proven that computer modeling, comparative <br /> architectural elevations, or mock-up "story poles" shown in the height of a proposed project can <br /> dispel fears about impacts more effectively than general promises or reassurances. Apple Valley <br /> and Roseville used these techniques to gain consensus on redevelopment plans. Visual aids such <br /> • 16 <br />