Laserfiche WebLink
Tagline Guru • City Branding Survey Page 4 of 5 <br /> 36. Drunk Driving Capital of America Gallup,NM <br /> 37. The Little Apple Manhattan, KS <br /> 38. Home of Susie the Duck Lodi, WI <br /> 39. Cow Chip Capital Beaver, OK <br /> 40. Goat Ropin' Capital of the World Gotebo, OK <br /> 41. Sparkle City Spartanburg, SC <br /> 42. The Soo Sault Ste. Marie, MI <br /> 43. Crunkville Charlotte, NC <br /> 44. The Old Pueblo Tucson, AZ <br /> 45. Spamtown, USA Austin, MN <br /> 46. Home of the Candy Dance Genoa, NV <br /> 47. Tackyoma Tacoma, WA <br /> 48. Surf City, USA Huntington Beach, CA <br /> 49. Space City Houston, TX <br /> 50. The Dog Mushing Center of the World Knik, AK <br /> Honorable Mention <br /> • Winnemucca — City of Paved Streets Winnemucca, NV <br /> SLO Town San Luis Obispo, CA <br /> Poison Oak Capital of the World Forestville, CA <br /> Spokan't Spokane, WA <br /> Red Carpet City of the South Vicksburg, MS <br /> CRITERIA & METHODOLOGY <br /> Approximately 350 city slogans and nicknames were nominated from a field of 1,200. <br /> They were sent to 100 advertising, marketing, and branding professionals from more than <br /> 82 cities across 38 states. <br /> To level the playing field, a city could be ranked only once in the slogan or nickname <br /> category even though it had several mottos and monikers. <br /> Both official and unofficial, as well as past and present, nicknames and slogans were <br /> included. <br /> Informants were asked to rank their top 10 city slogans and top 10 city nicknames based <br /> on the following branding criteria: <br /> • • Attributes: Do they express a city's brand character, affinity, style, and <br /> personality? <br /> 5/13/2009 <br />