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Tagline Guru • City Branding Survey Page 5 of 5 <br /> • Message: Do they tell a story in a clever, fun, and memorable way? <br /> S • Differentiation: Are they unique and original? <br /> • Ambassadorship: Do they inspire you to visit there, live there, or learn more? <br /> Nominated slogans and nicknames were given a weighted ranking based on the number <br /> of votes they received and the rank they were assigned. <br /> TaglineGuru Home Read Full Story <br /> Sloag nville, USA For more information, contact Eric Swartz at 650.573.9009 <br /> Awards or eric@TaglineGuru.com. <br /> ©2005-2008.The Byline Group.All rights reserved. <br /> • <br /> 11111 <br /> 5/13/2009 <br />