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NUM <br />of Mounds View Staff <br />To: <br />From: <br />Item Title/Subject: <br />Background <br />Item #: 6B <br />Meeting Date: January 15, 2010 <br />Type of Business: EDC <br />Administrator Review: <br />Economic Development Commission <br />Heidi Steinmetz, Economic Development Specialist <br />Discuss Mounds View Tagline <br />In August 2008, the City began the Mounds View Branding Project. Choosing a new <br />tagline for the City of Mounds View is part of that project. The EDA/City Council has <br />discussed the idea of a new tagline for the City of Mounds View on several occasions. <br />Below is a summary of those discussions: <br />Date <br />I Meeting <br />Topic of Discussion <br />5/11/09 <br />EDA <br />• EDA reviewed City staff team & Risdall Marketing Group's list of <br />taglines ideas <br />• EDA chose their top six tagline ideas from the list <br />5/26/09 <br />EDA <br />• EDA decided to have a future discussion about soliciting tagline ideas <br />from the public through a potential contest <br />• EDA reviewed educational materials about taglines <br />6/1/09 <br />Work Session <br />Council provided feedback about soliciting taglines from the public by using <br />various promotional tools <br />6/8/09 <br />EDA <br />EDA approved promotional tools and corresponding timelines for soliciting <br />tagline ideas from the public <br />10/12/09 <br />EDA <br />EDA reviewed 82 tagline ideas submitted by the public and chose "See for <br />Yourself' as the new tagline for the Cit <br />10/26/09 <br />City Council <br />• Council tabled Resolution 7517 Approving "See for <br />Yourself' as the new tagline for the City <br />• Council decided to poll the public on the City Website asking the public if <br />they like the tagline "See for Yourself' <br />• Council decided to discuss the tagline issue at a future Work Session <br />12/7/09 <br />Council Work <br />Council discussed the possibility of forming a task force to continue tagline <br />Session <br />discussions and asked City staff to provide a possible list of members at a <br />future Council meeting <br />1/4/2010 <br />Council Work <br />Council decided not to form a task force and to go without a new City tagline <br />Session <br />indefinitely until a front-runner emerges naturally. The Council directed staff <br />to ask the EDC if they are willing to tackle the tagline issue. <br />Discussion <br />As shown above, the City Council is wondering if the EDC would like to continue work in <br />trying to create a new tagline for Mounds View. While staff will follow through with the <br />EDC's wishes about this matter, staff suggests that the EDC focus its effort on <br />