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January 15, 2010 EDC Meeting <br />Item 6B — Tagline <br />Page 2 of 2 <br />assisting with a mini -campaign to market the City's existing tagline Pride, Progress and <br />Partnerships. The main reason for this suggestion is that the City has never undertaken <br />such a campaign. If the City markets each word of the existing tagline, we may be <br />reminded of why Pride, Progress and Partnerships was chosen as the City's tagline 18 <br />years ago and how it could still relevant today and into the future. <br />During Risdall's survey work in Fall 2008, when businesses were asked if Pride, Progress <br />and Partnerships appropriately described the City, the majority of business respondents <br />(80.6%) indicated that it did. This strong response indicates that the tagline represented <br />relevant business attributes that were important to the respondents. <br />Recommendation <br />Staff recommends that the EDC provide a recommendation to the EDA that staff begin <br />work on a Pride, Progress and Partnerships marketing campaign to be completed by staff <br />in-house. <br />Respectfully submitted, <br />Heidi Steinmetz <br />Economic Development Specialist <br />