Laserfiche WebLink
<br />April 1, 2013 <br />City Council Work Session <br />Item 1 <br /> <br />Another type of print advertising is what is called an advertorial. An advertorial is a paid <br />article. An example of a neighbor city’s advertorial is attached for your review. Although <br />the advertorial is from 1997, current advertorials in Twin Cities Business magazine would <br />appear the same. Advertorials are identified as such with header text such as “Special <br />Advertising Section”. <br /> <br />The cost of a four-page advertorial in Twin Cities Business magazine would be <br />approximately $17,500. Twin Cities Business staff would prepare the article and solicit <br />local businesses to sponsor the article to help cover the cost of the project. Twin Cities <br />Business would then provide the City with approximately 100 copies of the magazine and <br />an online version of the article that the City could post on its own Website. <br /> <br />Online Advertising Costs <br />Below is a comparison of pricing for online adverting on the home pages of each of the four <br />publications. For your information, an online advertising impression is the number of times <br />an ad is displayed on a Website, whether the user clicks on the ad or not. <br /> <br />Website Impressions per Month Cost <br />Finance & Commerce 40,000 $3,240 for 6 weeks <br />MN Real Estate Journal 27,000 $1,000 per month <br />Mpls/St. Paul Business Journal 82,500 $9,160 per month <br />Twin Cities Business 30,000 $1,650 per month <br /> <br />Recommendation <br /> <br />Staff recommends that the City Council discuss the different advertising options available <br />to the City and provide staff with direction if there is a specific option of interest to the City <br />Council. <br /> <br />Economic Development advertising could be paid for through a combination of funds <br />donated to the EDA by Bethlehem Baptist Church and sponsorships provided by Mounds <br />View businesses who would like to be featured in the advertising. <br /> <br />Respectfully submitted, <br /> <br />___________________________ <br />Heidi Steinmetz, Economic Development Specialist <br /> <br /> <br />Attachments <br /> 2013 Print Advertising Rates, 4 pages <br /> City of Fridley Advertorial, Twin Cities Business, 8 pages <br /> <br /> <br />Insert proposed image, description and <br />quoted price here