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<br />Item No: 3 <br />Meeting Date: April 1, 2013 <br />Type of Business: Work Session <br />Administrator Review : ____ <br /> <br />City of Mounds View Staff Report <br /> <br /> <br /> <br />To: Honorable Mayor and City Council <br />Cc: Economic Development Commission (EDC) <br />From: Heidi Steinmetz, Economic Development Specialist <br />Item Title/Subject: Discuss Economic Development Advertising <br /> <br /> <br />Background <br /> <br />Recently, City staff has researched the possibility of advertising the City of Mounds View as <br />a great place to do business and a commercial redeve lopment location. The two target <br />audiences for this effort are business owners and commercial realtors/developers. <br /> <br />There are many types of advertising (TV, radio, billboard, online, print, etc.), but the City <br />could best target business owners and comme rcial realtors/developers by placing ads <br />(online or print) in local business and commercial real estate publications. Those four <br />publications are Finance & Commerce, Minnesota Real Estate Journal, Minneapolis/St. <br />Paul Business Journal and Twin Cities Business. Twin Cities Business is a magazine and <br />the other three publications are newspapers. <br /> <br /> <br /> <br />Discussion <br /> <br />Print Advertising Costs <br />Attached are the 2013 print advertising rates for each publication. Below is a comparison of <br />pricing for an 1/8 page, black and white print advertisement in each of the four publications. <br /> <br /> Publication Circulation Cost Per Ad Cost Per Ad (for 6 ads) <br />Finance & Commerce 1,200 $500 $400 <br />MN Real Estate Journal 5,000 $675 $500 <br />Mpls/St. Paul Business Journal 13,000 $1,720 $1,355 (for 7) <br />Twin Cities Business 30,000 $1,930 $1,650 <br /> <br /> <br /> <br /> <br /> <br /> <br />