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City of Mounds View 6-4-09 Communications Plan ©2009 RISDALL MARKETING GROUP PAGE 7 OF 7 Promote Participation in the Planning Process Mounds View should use all communication channels to invite residents and business community members alike to participate in the planning process. This is an opportunity to project a positive message of the City effort towards growth. Involving several volunteer residents and business professionals as an advisory panel would provide excellent opportunities for community input and buy in. The City could do this as a virtual advisory group on a new web page with a blog for interactive discussions. Periodic public events or meetings also would generate regular involvement. Coordinate the Sharing of Information All those interested in the development and planning process need to be able to find regular information on progress. To meet this need, the City should dedicate a page on the website to this topic and City staff should update it on a weekly basis to keep information fresh and current. Previous posts should be available on the page via a link. This page should be the one resource for all related city information as well as links to public articles on the topic. The project could use Twitter, an online social-media tool, to spread messages to followers on a regular, and instant, basis. Develop a Plan for Changing the Name of County Road 10 With the image of the City so closely connected to this stretch of road, it is a tremendous opportunity to show progress towards growth and a new future along the corridor. A new name, such as Mounds View Parkway or Mounds View Boulevard, would support the new image of the City and make the road itself a brand icon. This also would put the name of the city directly on roadway signage and maps, in support of promoting the identity of Mounds View. The City could hold a contest for name idea submissions – winner could be an honorary new sign hanger at the ceremony. This process also would engage residents and reflect a community pride. Enhance the Pedestrian Crosswalks in the County Road 10 Corridor This is a very visual way to communicate to drivers that this highway also is a main street for Mounds View. Bold crosswalks and markings will teach drivers to pay closer attention when at the intersections. It supports the active community strategy to make the road pedestrian friendly, and to connect the two parts of the city with trailways. This could be a short-term improvement that the City and Ramsey County phase in over time. Any such improvements should start with key intersections. Maximize the Border Monuments and Intersection Landscape Mounds View should upgrade the signage at its borders to include the new logo. Using inexpensive resources, the City could enhance the signage areas with landscaping to include garden displays. The active lifestyle of residents and a call for a garden club could help to create literal monuments of pride for your residents and their friends, while communicating to all that this is a wonderful City. Starting with the border monuments at each end, and expanding to the electronic sign at city hall, each additional garden will grow the number of positive messages communicated to visitors, and begin to beautify the image of the City of Mounds View.