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Mounds View EDA May 11, 2009 Regular Meeting Page 2 7. EDA BUSINESS A. Review City Tagline Options Economic Development Specialist Steinmetz noted the City’s current tagline, “Pride Progress and Partnerships” has been used for the past 18 years. The resident survey indicated that most residents have mixed feelings about the current tagline and it did not mean anything to them. However, 80% of the business community felt the current tagline represented their mission in the City. Economic Development Specialist Steinmetz presented taglines developed by staff and asked the EDA to provide direction whether any describe Mounds View today and going forward, whether two taglines are needed (one for residents and another for businesses), or if a tagline is needed at all. Patrick Bettenburg, Risdall Marketing Group, explained that finding a tagline is a creative process and sometimes it is difficult to reach consensus on one that is the most reflective of who the City feels they are today and will grow into the future. He commented on several of the taglines and how they reflect on Mounds View, its residents, and business community. The EDA discussed the taglines, noting that “Two Words One Community” would identify that Mounds View is spelled with two words and “One Community” infers Mounds View is a united and close community. President Flaherty supported a tagline with few words like “It’s Where You Want To Be” or “Discover for Yourself.” Mr. Bettenburg explained that the original list of taglines was developed to incorporate learnings from the brand process, values connected in the survey by citizens, information from qualitative survey, and clever phrases to help describe Mounds View. Vice President Stigney stated the names of other cities have two words so a tagline with “Two Words” would not be unique to Mounds View. He suggested identifying five words that describe Mounds View and then pare it down into something meaningful. President Flaherty felt none of the taglines were distinctive enough. Commissioner Gunn noted the tagline would be used with the “Mounds View” logo. She felt the tagline “Close Enough Far Enough.” identified Mounds View because it tied in the business and residential communities as well as the school and Highway 10, which provided the route to be “Close Enough.” Commissioner Mueller stated she understands the vision of a tagline but prefers the suggestion by Vice President Stigney to find something unique to Mounds View. She stated she likes “Two Words One Community” but agrees with Vice President Stigney that other cities are also two