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Mounds View EDA May 11, 2009 Regular Meeting Page 3 words. She noted that just over 80% of the City’s businesses like the current tagline “Pride Progress and Partnerships” and she wondered if residents may favor that tagline once the street projects are completed, denoting progress is being made and pride in their community. Commissioner Mueller stated she remains open to suggestions. Executive Director Ericson stated the tagline of “Two Words One Community” may be unique to Mounds View because not many cities have gone to the length that Mounds View has experienced to assure that its name is written as two words. He noted that in the past, the City’s name had been spelled as one word. Executive Director Ericson noted Risdall’s suggestion to incorporate resident’s input from the survey by using words like “close, convenient, connected, and caring.” Economic Development Specialist Steinmetz stated an additional tagline suggested by staff was to use the name of the newsletter: “Mounds View Matters.” She suggested the EDA take this matter under advisement and discuss it again at its next meeting. Commissioner Hull stated he likes the tagline “Two Words One Community” and noted there is no confusion with other cities whether the name is written as two words. He stated he remains open to suggestions. Vice President Stigney again stated his preference to find a tagline that is unique to Mounds View and suggested the EDA consider whether the tagline is intended for current residents, to attract new residents and businesses, and/or identify the direction Mounds View is moving. President Flaherty agreed the tagline target needs to be identified. Mr. Bettenburg stated ideally the tagline is an all-encompassing emotion yet an outward expression of who Mounds View is. He stated the tagline has to have meaning to its residents yet portray who Mounds View is to those who are not familiar. Consensus was reached to create one tagline and the following were added: “Two Words One Community,” “Community Matters,” “Make it Mounds View,” and “See for Yourself.” This item was postponed to the May 26, 2009, EDA meeting and resident input was welcomed. 8. REPORTS A. Update – City Communications / Marketing Plan. Economic Development Coordinator Steinmetz advised that Mr. Bettenburg would be presenting the Marketing Plan to the EDA on May 26, 2009.