Laserfiche WebLink
Mounds View EDA June 8, 2009 <br />Regular Meeting Page 2 <br /> <br />framework, rather than an implementation plan and recommends the EDA adopt the Plan, direct <br />staff to request quotes for implementation of the new City logo, and to move forward with the <br />rebranding of Mounds View. <br /> <br />Kevin Deshler, Risdall Marketing Group, reviewed the Communications and Marketing Plan, <br />noting they have presented several actionable items related to consistent communication and <br />outreach to the community. He mentioned the steps taken through this process and stated it has <br />been a pleasure to work with Mounds View staff, citizens, and the business community. Mr. <br />Deshler advised that if called upon, they are available to assist with implementation. <br /> <br />Economic Development Specialist Steinmetz presented the staff report, commenting on <br />components contained in the Plan and the importance of messaging for residents, businesses, and <br />the audience of redevelopment professionals. She read the list of ideas that staff most <br />appreciated in the Plan and commented on the benefit of each. Economic Development <br />Specialist Steinmetz reviewed the deliverables from the Risdall Marketing Group, which cost <br />$23,500, and noted the cost of past reports and surveys. She stated the information gained has <br />been valuable, important, and useful in the Council’s decisions. <br /> <br />Vice President Stigney asked how cable viewer data can be obtained and tracked. Economic <br />Development Specialist Steinmetz explained this tool is currently not available. Finance <br />Director Beer advised that the City does receive tracking information on the City’s webstream. <br /> <br />Commissioner Mueller reviewed how other media resources use creative ways to track <br />viewership. Mr. Deshler explained that streaming video can be tracked and website polling can <br />be conducted to determine how to structure content to better facilitate interest, possibly <br />increasing viewership. <br /> <br />President Flaherty stated he found the Risdall Marketing work to be a tremendous value to bring <br />Mounds View to its next step to move forward. He agreed with the importance of consistent <br />communications with residents and the business community to show Mounds View is a <br />progressive community. However, the Plan is only as good as the City determines to use it. He <br />noted this is an ever-changing document and he is interested in the renaming of County Road 10. <br /> <br /> <br />EDA consensus was reached to adopt the Public Communications and Marketing Plan and direct <br />staff to request quotes for implementation of the new City logo and move forward with the <br />rebranding of the City, as presented and recommended by staff. <br /> <br />A. City Tagline Search and Selection Process <br /> <br />Economic Development Specialist Steinmetz stated that 30 taglines had been developed but none <br />found to be the right one for Mounds View so the EDA discussed obtaining additional ideas from