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Mounds View EDA June 8, 2009 <br />Regular Meeting Page 3 <br /> <br />residents and the business community. She referenced the promotional tools identified in the <br />staff report, noting the timeline to solicit tagline ideas from the community extends to October of <br />2009 with recognition for the tagline chosen. <br /> <br />Commissioner Mueller stated support for the promotional tool and timeline presented and <br />suggested all schools be included in the process. <br /> <br />Vice President Stigney noted Risdall Marketing did not create a tagline that the EDA supported <br />and asked whether they would provide a monetary contribution for the contest. Mr. Deshler <br />stated they have put a significant effort into the report that goes far beyond tagline suggestions. <br />Because that effort has exceeded the amount billed, he believed they were not in a position to <br />offer a monetary contribution at this time, even though he wished they could do so. He stated <br />Risdall believed the taglines offered were viable but he understands the EDA did not find any to <br />be acceptable so that process has been moved to the community. <br /> <br />Vice President Stigney asked whether he is rejecting that suggestion out-of-hand or would confer <br />with Risdall Marketing. Mr. Deshler stated he would have to confer with others. <br /> <br />President Flaherty stated his support for staff’s recommendation and to solicit tagline ideas from <br />all schools and engage the community. <br /> <br />Commissioner Gunn supported recognizing the person who develops the tagline selected instead <br />of holding a contest. She agreed the brand promise should be incorporated into the tagline. <br /> <br />EDA consensus was reached to approve the promotional tools and timelines for soliciting tagline <br />ideas from the community and all schools, as recommended by staff. <br /> <br />8. REPORTS <br /> <br />None. <br /> <br />9. NEXT EDA MEETING: Monday, June 22, 2009, at 6:30 p.m. <br /> <br />10. ADJOURNMENT <br /> <br />President Flaherty adjourned the meeting at 6:36 p.m. <br /> <br />Respectfully submitted, <br /> <br />Recorded and transcribed by: <br />Carla Wirth, TimeSaver Off Site Secretarial, Inc.