02-23-2009 - Laserfiche WebLink

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Item Number: 7A Meeting Date: February 23, 2009 Type of Business: EDA Administrator Review: _____ City of Mounds View Staff Report To: Economic Development Authority (EDA) Economic Development Commission (EDC) From: Heidi Steinmetz, Economic Development Specialist Item Title/Subject: Mounds View Branding Project − Discovery Findings Report and Preliminary Brand Strategy Background In August 2008, the EDA authorized a contract with Risdall Marketing Group to work with City staff to complete the Mounds View Branding Project. The main purpose of the project is to refresh and accurately portray Mounds View’s image or brand to residents, businesses, prospective businesses and visitors. The project consists of the following two parts: 1. Develop a brand strategy and new logo/tagline for Mounds View (derived from resident and business surveys, interviews and research) 2. Develop a public communications/marketing plan (based on the brand strategy) Most recently, Risdall Marketing Group presented the EDC and EDA/City Council with the following two survey reports: • January 2009 City Council Work Session - Residents Image Survey Report • February 2009 City Council Work Session - Business Operators Survey Report The executive summaries of both reports are available to the public on the City’s Website and the full reports are available at City Hall. Staff e-mailed the full Business Operators Survey Report to Mounds View businesses (those who have e-mail addresses available). Staff also provided the report to the president of the Twin Cities North Chamber of Commerce. Discussion At the February 23, 2009 EDA meeting, the staff from Risdall will present the EDC and EDA with the following: • Discovery Findings Report (summary of all research) • Mounds View’s Preliminary Brand Strategy