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EDA Item 7A - Risdall <br />February 23, 2009 <br />Page 2 of 2 <br /> <br /> <br />Attached is Risdall’s Discovery Findings Report for the EDC and EDA’s review. Risdall <br />will present the Preliminary Brand Strategy during the EDA meeting. <br />Next Steps <br /> <br />• February 28, 2009 City Council Goal Setting Retreat − The staff from Risdall hopes <br />that the Council will further discuss the Preliminary Brand Strategy at the retreat. <br /> <br />• March 9, 2009 EDA meeting − The staff from Risdall will present the EDC and <br />EDA/Council with Mounds View’s final Brand Strategy and new logo/tagline. <br /> <br />• March/April 2009 − Risdall Marketing Group will develop a marketing/public <br />communications plan for the City. The Brand Strategy will drive the <br />marketing/public communications plan. <br /> <br />• April 25, 2009 Town Hall Meeting − The Brand Strategy, new logo/tagline will be <br />unveiled to the public. <br /> <br />Recommendation <br /> <br />Staff recommends that the EDC and EDA/City Council review Risdall’s Discovery <br />Findings Report and be prepared to discuss the Preliminary Brand Strategy that Risdall <br />Marketing Group has developed for Mounds View. <br /> <br />Respectfully submitted, <br /> ___________________________ <br />Heidi Steinmetz, Economic Development Specialist <br /> <br />Attachment - Discovery Findings Report, Risdall Marketing Group <br />