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City of Mounds View Page 2 <br />Brand Strategy <br /> <br /> <br />©2009 RMG, LLC 3/6/2009 <br />iii. Capitalize on the County Road 10 corridor opportunities to <br />make it central in the identity of the city by creating a main street <br />parkway <br />iv. Develop a long rang vision for future development along the <br />County Road 10 corridor <br />v. Support active and healthy lifestyles with all City improvement <br />plans and programs <br /> <br /> <br />II. Brand Strategy Recommendations <br /> <br />a. Objective One - Develop a new look and tagline <br />i. Create a new symbol and identity system for the city that is more <br />contemporary and representative <br />ii. Develop a new tagline for the city that effectively describes the <br />city’s preferred identity <br />iii. Produce a consistent (brand) image in all communications across <br />all media formats <br />iv. Create key brand messaging consistent with the new brand promise <br />for uniform communication messages <br /> <br />b. Objective Two - Keep residents and businesses informed <br />i. Develop plans for each channel of communication <br />1. Residents communications plan <br />a. Mounds View Matters Newsletter <br />b. City cable channel <br />c. TBD <br />2. Business communications plan <br />a. Bi-monthly newsletter (proposed) <br />b. TBD <br />3. Marketing communications plan <br />a. TBD <br />4. Public relations plan <br />a. TBD <br />5. Internet communications plan <br />a. TBD <br /> <br />c. Objective Three – Capitalize on the County Road 10 corridor <br />i. Reposition city image by capitalizing on the naming opportunity <br />with County Road 10 <br />1. Change the County Road 10 corridor from a highway to a <br />parkway <br />2. Put the name of the city on the roadway (signage, maps)