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City of Mounds View Page 3 <br />Brand Strategy <br /> <br /> <br />©2009 RMG, LLC 3/6/2009 <br />3. Choose a name like “Parkway” that communicates <br />something better than a highway that develops an image of <br />a main street for the city <br /> <br />ii. Consider short-term corridor improvements <br />1. Improve signage along the roadway (new name) <br />2. Enhance pedestrian crosswalk(s) along the corridor <br />a. Paint bold lines that command the attention of <br />drivers to pay attention to pedestrians <br />b. Determine key intersections for priority <br />enhancements <br />3. Enhance the trail and connect them to crosswalks <br />4. Enhance boarder signage <br />a. Use new logo and tagline on signage <br />b. Phase in the use of consistent signage design <br />c. Create boarder monument style for high profile <br />locations <br />d. Add backs to signs with ‘thanks for visiting’ <br />Mounds View <br /> <br />d. Objective Four – Develop a long rang vision for future development <br />i. Capitalize on the business growth potential of the corridor <br />ii. Work with a city planner to analyze potential and needs <br />iii. Consider the ‘main street’ concept for the city <br />iv. Fit in well with surrounding area development plans and place <br />brands in complimentary and supporting fashion <br />v. Consider key opportunities to create synergy with the TCAPP <br />development project in and around the County Rd. 10 and County <br />H intersection and along the corridor <br /> <br />e. Objective Five – Support active and healthy lifestyles <br />i. Create a Mounds View Garden Club <br />1. Support one of the favorite things residents like to do <br />2. Involve volunteers with city beautification <br />3. Build ‘planters’ near intersections for club to maintain <br />4. Incorporate planters into boarder monument designs <br />ii. Connect the trails to the crosswalks <br />1. Support access to for pedestrians and bikers/joggers <br />2. Consider bike lanes on key streets <br />iii. Increase the number of bike racks around the city <br />iv. Assess Festival in the Park for maximum appeal and participation, <br />and to better reflect community interests <br />