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Mounds View EDA February 23, 2009 <br />Regular Meeting Page 2 <br /> <br />8. REPORTS 45 <br /> A. Update on 2009 EDC Priorities 46 <br /> 47 <br />Economic Development Specialist Steinmetz presented the five EDC 2009 priorities as follows: 48 <br />1) Development/redevelopment along CR10 Corridor; 2) Incorporate the Risdall Branding Study 49 <br />and Project; 3) Monitor and Assist City-Wide Housing Issues and Projects; 4) Support the 50 <br />Implementation of City’s Street and Utility Improvement Project; and 5) Skyline Motel 51 <br />Redevelopment. Economic Development Specialist Steinmetz stated the EDC appreciates the 52 <br />Council will consider these priorities at its February 28, 2009, Council Retreat. 53 <br /> 54 <br />7. EDA BUSINESS 55 <br />A. Mounds View Branding Project – Discovery Findings Reports and 56 <br />Preliminary Brand Strategy. 57 <br /> 58 <br />Patrick Bettenburg, Risdall Marketing Group, advised the group about the process used to gather 59 <br />information through interviews to create the resident survey and business operator’s survey. He 60 <br />reviewed the Findings Report, highlighting developer interviews, secondary research of City 61 <br />documentation, and forms of communication. During this research, they uncovered that the 62 <br />CR10 corridor had been studied on several occasions, starting in 2002. Those studies contained 63 <br />information on which to plan actions and gave insight on the City’s priorities to improve the 64 <br />overall “brand” of Mounds View. Risdall found several key insights that were generally positive. 65 <br /> However, one real concern was the image of Mounds View as negatively connected to CR10. 66 <br />There was a strong showing in statistical research that residents were concerned about the low 67 <br />level of improvements made to CR10. That perception also affects the reputation of Mounds 68 <br />View by the outside world so different strategies have been included to address that perception. 69 <br /> 70 <br />Commissioner Mueller asked Risdall to further develop their insight related to effective 71 <br />communication through Mounds View Matters, the City’s newsletter. Mr. Bettenburg noted that 72 <br />is addressed in Phase 4, the Visibility Phase. 73 <br /> 74 <br />President Flaherty commented on the positive feedback from residents and business owners and, 75 <br />more importantly, that they identified areas that can be worked on such as the CR10 corridor. He 76 <br />stated this information would be addressed at the Council’s retreat, which is open to the public. 77 <br /> 78 <br />Mr. Bettenburg advised that one topic intentionally not covered was the Medtronic transaction. 79 <br />This was done strategically, since the beginning of the process, based on interviews with key 80 <br />leaders indicating it may be a decisive issue. Risdall decided to see if that topic came up 81 <br />naturally through the survey process, which offered ample opportunity to write in comments. 82 <br />However, not much concern was expressed related to the Medtronic transaction. Mr. Bettenburg 83 <br />stated it should be safe to say that residents feel it is time to move on. 84 <br /> 85 <br /> 86 <br /> 87