04-13-2009 - Laserfiche WebLink

Home Browse Search

Mounds View EDA February 23, 2009 Regular Meeting Page 3 Mr. Bettenburg presented the preliminary Brand Strategy Phase and recommendations for the 88 Council’s internal debate when setting priorities. He noted the key elements of the brand came 89 from the resident’s image survey based on the values they set. The brand promise reflects the 90 City, addressing what the City’s delivers as benefit, as follows: “The City of Mounds View is a 91 friendly and active community with a small town feel, committed to being family-friendly, safe 92 and fun, with planned and managed growth and development, overseen by an open government 93 that is responsive and fiscally responsible.” 94 95 Mr. Bettenburg then read the recommendation of brand strategies and five objectives that were 96 shaped by the resident’s comments. He commented on the impact of CR10 and opportunity for 97 redevelopment that could be capitalized upon if redeveloped as a boulevard or parkway. Mr. 98 Bettenburg offered their consultation services to assist the City set priorities, stating that based on 99 the Council’s direction; they will redraft the final Brand Strategy. 100 101 Vice President Stigney noted the indication that at the March 9, 2009 EDA meeting, the final 102 Brand Strategy, new logo, and tag line will be presented. He asked when the EDA would see the 103 draft City logo. Economic Development Specialist Steinmetz stated on March 9, 2009, versions 104 of the logos will be posted and an interactive process will occur between the EDA and EDC to 105 narrow the choices. A final logo and tag line would not be decided upon until a future meeting, 106 possibly in April. If a logo is selected, it would be unveiled at the April 25, 2009 Town Hall 107 meeting. 108 109 President Flaherty agreed the first step should be the beautification of CR10, noting the trail 110 system will be installed on the north side this summer. He stated he has been asked what process 111 was used by Arden Hills with Highway 96 and New Brighton with Silver Lake Road. President 112 Flaherty stated his support to develop CR10 into a parkway and asked staff to determine the 113 process involved with the County or Mn/DOT. 114 115 Community Development Director Roberts advised that in Arden Hills, a Ramsey County project 116 redeveloped Highway 96 and the local communities were able to provide input into landscaping 117 and beautification. With CR10, the road surface is in good shape and the issue is beautification. 118 119 Commissioner Gunn stated a study has already been prepared for CR10. 120 121 Commissioner Mueller commented on the process used by New Brighton to landscape Silver 122 Lake Road and challenges they faced with maintaining trees planted in the center median. 123 124 Mr. Bettenburg stated that a plan had previously been prepared regarding how to landscape and 125 beautify CR10 that includes realignment of intersections to create right angles, some being very 126 expensive. He stated those plans might have to be revised, but that information is available. 127 With regard to timing, he advised that developers have indicated there will be no work in this 128 area for several years due to the constriction of capital and lending. It was also indicated that 129 there would be considerable changes coming for the CR10 and CR H intersection due to the 130