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Mounds View EDA April 13, 2009 <br />Regular Meeting Page 6 <br /> <br /> 212 <br />Vice President Stigney stated he has seen no written documentation supporting Mr. Hall’s 213 <br />comments about their financial insolvency. 214 <br /> 215 <br />Commissioner Mueller stated she understands the desire for “give and take” by both parties but 216 <br />when she thinks about the jobs involved and the business owner coming before the EDA with a 217 <br />“cry for help,” the $13,666 (10% of one-third) will not make that great of an impact to the City’s 218 <br />budget. However, it could make a great impact to the jobs of the employees at the business. 219 <br />Commissioner Mueller stated she would like to see some “give and take” in the negotiation but 220 <br />this business has been creatively trying to solve fiscal issues during difficult economic times to 221 <br />stay afloat in an entertainment business. She stated the EDA needs to see some “gray” between 222 <br />the “black and white” so she does not favor the amendment. 223 <br /> 224 <br /> Ayes – 1 (Stigney) Nays – 4 Amendment failed. 225 <br /> 226 <br /> Ayes – 4 Nays – 1 (Stigney) Motion carried. 227 <br /> 228 <br />RECESS AND RECONVENE 229 <br /> 230 <br />MOTION/SECOND: Mueller/Gunn. To recess the EDA at 7:08 p.m. so the Council meeting 231 <br />can be called to order. 232 <br /> 233 <br /> Ayes – 5 Nays – 0 Motion carried. 234 <br /> 235 <br />President Flaherty reconvened the EDA meeting at 7:28 p.m. 236 <br /> 237 <br />B. Adopt Brand Strategy and Select New City Logo. 238 <br /> 239 <br />Economic Development Specialist Steinmetz presented staff’s recommendation to formally 240 <br />adopt the final Brand Strategy developed by Risdall Marketing. She read the Brand Promise and 241 <br />advised the objectives and recommendations are included in the Brand Strategy. 242 <br /> 243 <br />MOTION/SECOND: Mueller/Gunn. To Approve Adoption of the Brand Strategy and 244 <br />Recommendations. 245 <br /> 246 <br />Commissioner Mueller stated her support for Objective #5 addressing active and healthy 247 <br />lifestyles, including the creation of a Mounds View Garden Club. 248 <br /> 249 <br />President Flaherty read the five objectives contained in the Brand Strategy aloud. 250 <br /> 251 <br />Objective One - Develop a new look and tagline 252 <br />Objective Two - Keep residents and businesses informed 253