05-11-2009 - Laserfiche WebLink

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Mounds View EDA April 13, 2009 Regular Meeting Page 7 Objective Three – Capitalize on the County Road 10 corridor 254 Objective Four – Develop a long rang vision for future development 255 Objective Five – Support active and healthy lifestyles 256 257 Vice President Stigney noted the Risdall Marketing work cost $23,000 and no funds have been 258 budgeted to implement this plan. He stated he does not support that expenditure or the motion 259 on the floor. 260 261 Commissioner Mueller stated that she doesn’t want the public thinking that it cost $23,500 262 for a few objectives. She asked Ms. Steinmetz to explain what the City received for the 263 contract amount. Ms. Steinmetz explained that so far the City received resident and 264 business surveys, a research report and a logo. They City will also receive a tagline and a 265 marketing/communications plan in the next few weeks. 266 267 Ayes – 4 Nays – 1 (Stigney) Motion carried. 268 269 Economic Development Specialist Steinmetz stated the EDA is also asked to choose the final 270 logo design. She reviewed that seven logo designs had been submitted for consideration at April 271 2, 2009 Workshop. 272 273 Commissioner Mueller noted the City paid for professional branding which involved a lot of 274 work, research, and surveying of residents and businesses. Economic Development Specialist 275 Steinmetz reviewed the history of the brand strategy consideration and detailed the steps taken by 276 Risdall Marketing during its survey and research reports and creation of logo designs and 277 taglines. A Communications Plan will also be developed to define how the City can better 278 communicate with its residents and business owners. Economic Development Specialist 279 Steinmetz stated it is correct that money was not budgeted to phase in a new logo design; 280 however, it is the intent to first deplete the stationary and supplies on hand and staff will research 281 corporate sponsorship to cover implementation costs. 282 283 Patrick Bettenburg, Risdall Marketing Project Manager, stated the new logo will create a new 284 identity for Mounds View. He presented the three final logo designs and explained the 285 modifications made to each. 286 287 Community Development Director Roberts noted visual samples were also provided of street 288 signs and the water tower showing each logo. 289 290 Commissioner Hull stated support for Option 2. 291 292 Commissioner Mueller stated support for Option 2 with the lettering remaining black and the 293 lines green. 294 295