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Mounds View EDA April 13, 2009 <br />Regular Meeting Page 8 <br /> <br />Commissioner Gunn stated supported for Option 2, especially after seeing how it would appear 296 <br />on the water tower. 297 <br /> 298 <br />Vice President Stigney stated he likes Option 1 with heavier lettering because it is more artistic 299 <br />and not the same classic design (Option 2) used by all other cities. 300 <br /> 301 <br />Economic Development Specialist Steinmetz stated in January of 2008, the EDC began the 302 <br />branding project and had presented recommendations to the EDA. Also, an article was included 303 <br />in the Mounds View Matters inviting resident participation. Two residents, Val Amundson and 304 <br />Cindy Carvelli, responded and were helpful during the process. 305 <br /> 306 <br />EDC members offered comment on the logo designs. 307 <br /> 308 <br />Val Amundson, 3048 Woodale Drive, noted the survey found that residents believe that Mounds 309 <br />View is a fun community. She found Option 2 to be more “business” or “stuffy” in design so she 310 <br />supports Option 1 with tweaks to make it more outstanding. She also felt a tagline would fit 311 <br />nicely under the arched bottom line. 312 <br /> 313 <br />President Flaherty stated support for Option 1 if tweaked to make the design more bold. 314 <br /> 315 <br />Mr. Bettenburg stated the final art phase will fine tune those tweaks; however, use of a different 316 <br />font would change the impact. 317 <br /> 318 <br />MOTION/SECOND: Mueller/Hull. To Approve Logo Design Option 2, which will be unveiled 319 <br />at the Town Hall meeting, and to direct staff to work with Risdall Marketing to fine tune the 320 <br />design. 321 <br /> 322 <br />Vice President Stigney stated he found Option 2 to be “corporate” and “stuffy” in appearance and 323 <br />Option 1 to be more free-flowing and relaxed. He stated he does not support Option 2 and 324 <br />suggested resident input be received at the Town Hall meeting prior to a final decision. 325 <br /> 326 <br /> Ayes – 4 Nays – 1 (Stigney) Motion carried. 327 <br /> 328 <br />Mr. Bettenburg stated taglines will be developed with the Marketing/Communications Plan. 329 <br /> 330 <br />8. REPORTS 331 <br /> 332 <br />None. 333 <br /> 334 <br />9. NEXT EDA MEETING: Monday, April 27, 2009 335 <br /> 336 <br />10. ADJOURNMENT 337