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Mounds View EDA May 11, 2009 Regular Meeting Page 2 45 7. EDA BUSINESS 46 A. Review City Tagline Options 47 48 Economic Development Specialist Steinmetz noted the City’s current tagline, “Pride Progress 49 and Partnerships” has been used for the past 18 years. The resident survey indicated that most 50 residents have mixed feelings about the current tagline and it did not mean anything to them. 51 However, 80% of the business community felt the current tagline represented their mission in the 52 City. Economic Development Specialist Steinmetz presented taglines developed by staff and 53 asked the EDA to provide direction whether any describe Mounds View today and going 54 forward, whether two taglines are needed (one for residents and another for businesses), or if a 55 tagline is needed at all. 56 57 Patrick Bettenburg, Risdall Marketing Group, explained that finding a tagline is a creative 58 process and sometimes it is difficult to reach consensus on one that is the most reflective of who 59 the City feels they are today and will grow into the future. He commented on several of the 60 taglines and how they reflect on Mounds View, its residents, and business community. 61 62 The EDA discussed the taglines, noting that “Two Words One Community” would identify that 63 Mounds View is spelled with two words and “One Community” infers Mounds View is a united 64 and close community. 65 66 President Flaherty supported a tagline with few words like “It’s Where You Want To Be” or 67 “Discover for Yourself.” 68 69 Mr. Bettenburg explained that the original list of taglines was developed to incorporate learnings 70 from the brand process, values connected in the survey by citizens, information from qualitative 71 survey, and clever phrases to help describe Mounds View. 72 73 Vice President Stigney stated the names of other cities have two words so a tagline with “Two 74 Words” would not be unique to Mounds View. He suggested identifying five words that 75 describe Mounds View and then pare it down into something meaningful. 76 77 President Flaherty felt none of the taglines were distinctive enough. 78 79 Commissioner Gunn noted the tagline would be used with the new “Mounds View” logo. She 80 felt the tagline “Close Enough Far Enough.” identified Mounds View because it tied in the 81 business and residential communities as well as the school and Highway 10, which provided the 82 route to be “Close Enough.” 83 84 Commissioner Mueller stated she understands the vision of a tagline but prefers the suggestion 85 by Vice President Stigney to find something unique to Mounds View. She stated she likes “Two 86