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Mounds View EDA May 11, 2009 Regular Meeting Page 3 Words One Community” but agrees with Vice President Stigney that other cities are also two 87 words. She noted that just over 80% of the City’s businesses like the current tagline “Pride 88 Progress and Partnerships” and she wondered if residents may favor that tagline once the street 89 projects are completed, denoting progress is being made and pride in their community. 90 Commissioner Mueller stated she remains open to suggestions. 91 92 Executive Director Ericson stated the tagline of “Two Words One Community” may be unique to 93 Mounds View because not many cities have gone to the length that Mounds View has 94 experienced to ensure that its name is written as two words. He noted that in the past, the City’s 95 name had been spelled as one word. Executive Director Ericson noted Risdall’s suggestion to 96 incorporate resident’s input from the survey by using words like “close, convenient, connected, 97 and caring.” 98 99 Economic Development Specialist Steinmetz stated an additional tagline suggested by staff was 100 to use the name of the newsletter: “Mounds View Matters.” She suggested the EDA take this 101 matter under advisement and discuss it again at its next meeting. 102 103 Commissioner Hull stated he likes the tagline “Two Words One Community” and noted there is 104 no confusion with other cities whether the name is written as two words. He stated he remains 105 open to suggestions. 106 107 Vice President Stigney again stated his preference to find a tagline that is unique to Mounds 108 View and suggested the EDA consider whether the tagline is intended for current residents, to 109 attract new residents and businesses, and/or identify the direction Mounds View is moving. 110 111 President Flaherty agreed the tagline target needs to be identified. Mr. Bettenburg stated ideally 112 the tagline is an all-encompassing emotion yet an outward expression of who Mounds View is. 113 He stated the tagline has to have meaning to its residents yet portray who Mounds View is to 114 those who are not familiar. 115 116 Consensus was reached to create one tagline and the following were added: “Two Words One 117 Community,” “Community Matters,” “Make it Mounds View,” and “See for Yourself.” This 118 item was postponed to the May 26, 2009, EDA meeting and resident input was welcomed. 119 120 8. REPORTS 121 A. Update – City Communications / Marketing Plan. 122 123 Economic Development Specialist Steinmetz advised that Mr. Bettenburg would be presenting 124 the Marketing Plan to the EDA on May 26, 2009. 125 126 127 128