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Mounds View EDA June 8, 2009 Regular Meeting Page 2 used by Risdall Marketing and advised they have met the project scope. Staff views the plan as a 45 framework, rather than an implementation plan and recommends the EDA adopt the Plan, direct 46 staff to request quotes for implementation of the new City logo, and to move forward with the 47 rebranding of Mounds View. 48 49 Kevin Deshler, Risdall Marketing Group, reviewed the Communications and Marketing Plan, 50 noting they have presented several actionable items related to consistent communication and 51 outreach to the community. He mentioned the steps taken through this process and stated it has 52 been a pleasure to work with Mounds View staff, citizens, and the business community. Mr. 53 Deshler advised that if called upon, they are available to assist with implementation. 54 55 Economic Development Specialist Steinmetz presented the staff report, commenting on 56 components contained in the Plan and the importance of messaging for residents, businesses, and 57 the audience of redevelopment professionals. She read the list of ideas that staff most 58 appreciated in the Plan and commented on the benefit of each. Economic Development 59 Specialist Steinmetz reviewed the deliverables from the Risdall Marketing Group, which cost 60 $23,500, and noted the cost of past reports and surveys. She stated the information gained has 61 been valuable, important, and useful in the Council’s decisions. 62 63 Vice President Stigney asked how cable viewer data can be obtained and tracked. Economic 64 Development Specialist Steinmetz explained this tool is currently not available. Finance 65 Director Beer advised that the City does receive tracking information on the City’s webstream. 66 67 Commissioner Mueller reviewed how other media resources use creative ways to track 68 viewership. Mr. Deshler explained that streaming video can be tracked and website polling can 69 be conducted to determine how to structure content to better facilitate interest, possibly 70 increasing viewership. 71 72 President Flaherty stated he found the Risdall Marketing work to be a tremendous value to bring 73 Mounds View to its next step to move forward. He agreed with the importance of consistent 74 communications with residents and the business community to show Mounds View is a 75 progressive community. However, the Plan is only as good as the City determines to use it. He 76 noted this is an ever-changing document and he is interested in the renaming of County Road 10. 77 78 79 EDA consensus was reached to adopt the Public Communications and Marketing Plan and direct 80 staff to request quotes for implementation of the new City logo and move forward with the 81 rebranding of the City, as presented and recommended by staff. 82 83 A. City Tagline Search and Selection Process 84 85