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Mounds View EDA June 8, 2009 <br />Regular Meeting Page 3 <br /> <br />Economic Development Specialist Steinmetz stated that 30 taglines had been developed but none 86 <br />found to be the right one for Mounds View so the EDA discussed obtaining additional ideas from 87 <br />residents and the business community. She referenced the promotional tools identified in the 88 <br />staff report, noting the timeline to solicit tagline ideas from the community extends to October of 89 <br />2009 with recognition for the tagline chosen. 90 <br /> 91 <br />Commissioner Mueller stated support for the promotional tool and timeline presented and 92 <br />suggested all schools be included in the process. 93 <br /> 94 <br />Vice President Stigney noted Risdall Marketing did not create a tagline that the EDA supported 95 <br />and asked whether they would provide a monetary contribution for the contest. Mr. Deshler 96 <br />stated they have put a significant effort into the report that goes far beyond tagline suggestions. 97 <br />Because that effort has exceeded the amount billed, he believed they were not in a position to 98 <br />offer a monetary contribution at this time, even though he wished they could do so. He stated 99 <br />Risdall believed the taglines offered were viable but he understands the EDA did not find any to 100 <br />be acceptable so that process has been moved to the community. 101 <br /> 102 <br />Vice President Stigney asked whether he is rejecting that suggestion out-of-hand or would confer 103 <br />with Risdall Marketing. Mr. Deshler stated he would have to confer with others. 104 <br /> 105 <br />President Flaherty stated his support for staff’s recommendation and to solicit tagline ideas from 106 <br />all schools and engage the community. 107 <br /> 108 <br />Commissioner Gunn supported recognizing the person who develops the tagline selected instead 109 <br />of holding a contest. She agreed the brand promise should be incorporated into the tagline. 110 <br /> 111 <br />EDA consensus was reached to approve the promotional tools and timelines for soliciting tagline 112 <br />ideas from the community and all schools, as recommended by staff. 113 <br /> 114 <br />8. REPORTS 115 <br /> 116 <br />None. 117 <br /> 118 <br />9. NEXT EDA MEETING: Monday, June 22, 2009, at 6:30 p.m. 119 <br /> 120 <br />10. ADJOURNMENT 121 <br /> 122 <br />President Flaherty adjourned the meeting at 6:36 p.m. 123 <br /> 124 <br />Respectfully submitted, 125 <br /> 126 <br />Recorded and transcribed by: 127