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Item Number: 7A Meeting Date: May 27, 2008 Type of Business: EDA Administrator Review: _____ City of Mounds View Staff Report To: Economic Development Authority From: Heidi Steinmetz, Economic Development Specialist Item Title/Subject: Consider Resolution 08-EDA-245 Approving a Branding Services and Public Communications/Marketing Plan Request for Proposals (RFP) Background EDC’s Discussions In January 2008, the Mounds View Economic Development Commission (EDC) began monthly discussions about Mounds View public communications and marketing. Those discussions most recently evolved into the EDC’s May 16th review and approval of the attached draft Branding Services and Public Communications/Marketing Plan Request for Proposals (RFP). EDA’s Discussion The EDA also recently discussed marketing at the April 7, 2008 City Council/EDC redevelopment roundtable Work Session. One of the next steps suggested at the roundtable was to develop a marketing strategy geared towards developers and brokers. Issue Staff developed the attached draft RFP in response to a formal Motion made by the EDC on April 18, 2008. Through the Motion, the EDC is recommending that the EDA consider generating an RFP to initiate a branding exercise and a public communications/marketing plan for the City. Draft Based on May 2007 RFQ The RFP was drafted based on the May 2007 Request for Qualifications (RFQ) document distributed to developers by the EDA for the design and construction of a commercial project on the EDA-owned former Premium Stop property. The submittal requirements of the draft RFP are more stringent than the RFQ since the RFP requests proposals, not just qualifications. For example, proposals will have to include timelines and pricing. Staff has attached the one-page RFP that the City of Anoka distributed in August 2007 as an example of another city’s RFP. Anoka sent their RFP to six consultants, received