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- 4 - <br /> <br /> <br />Marketing and Events <br /> <br />Management principles will be driven by sound decision-making. Choices will be <br />measured by the ability to maintain the continued expected levels of service, as well as <br />meeting sound fiscal goals. Each expense will be contributing to the potential <br />development. The Manager serves as the liaison to the community. Marketing of the <br />facility to its potential and identifying the value of the services offered are paramount. <br /> <br />Concepts to maximize the course: <br />• Develop corporate events <br />• Fee structured to meet expense <br />• Development of website <br />• Create a patron data base <br />• Alternative revenue sources <br />• Foster new golf leagues <br />1. Traveling League <br />2. School parent <br />3. Family fun leagues <br /> <br />Finances and Fee Structure <br /> <br />In today's golf market, the operation of golf facilities requires careful planning and <br />knowledge of its market area. This understanding can present future revenue generation <br />and debt retirement potential for the golf facility. Focusing on all aspects of golf <br />development is essential. <br /> <br />Purchasing <br /> <br />All purchases will be scrutinized for cost benefit. Staff will be directed to take every <br />opportunity available to purchase via buying groups such as VGM, state bids, or use of <br />early bird discounts. Capital purchases will be procured with long-term benefit to the city <br />in mind. Bear in mind, however, purchases may not necessitate the lowest purchase <br />price. Obviously all things being equal the lowest bid will always get be purchase. <br /> <br />Benefits of Well a Managed Golf Course <br /> <br />Golf courses provide substantial environmental benefits and community benefits. <br />• Community green spaces that provide recreational opportunities, also offer, and <br />enhance wildlife habitats. <br />• "Air conditioners" that produce vast amounts of oxygen while cleansing the air of <br />pollution and cooling the atmosphere. <br />• Water treatment systems: Healthy turf grass is an excellent filter that traps and <br />holds pollutants in place; courses actually serve as catch basins for residential and <br />industrial runoff. <br /> <br />