02-25-1999 - Laserfiche WebLink

Home Browse Search

Chapter 5 Lodging Supply Analysis Competitors • The lodging supply that was originally reviewed included 19 hotels. There were 1,799 rooms available in the full service supply and 772 rooms available in the limited service supply. We have interviewed representatives-with each of the hotels and have prepared Exhibit 1 with the indicated 1996 year ending performance data of each hotel. Our main concern in this update was to review the performance of the full service hotels as the Mounds View development would most accurately reflect the full service performance. We repositioned two hotels into the secondary. competitors grouping. Those hotels are the Best Western Maplewood Mall and the Country Inn White Bear Lake: Our review of the area and the demand showed us that the main lodging opportunities that are found closer to the Mounds View site leave these two properties as secondary threats. At the same time, new additions to the supply are being added in Roseville and will effectively eliminate a majority of the Mounds View hotel's ability to capture - demand away from these two hotels._ It will simply be a case of too many competitor hotels being located between the prospects and the Mounds View site. • Rs We also updated the room counts from each full service hotel and applied the proper 40 names to each. The former Holiday Inn Brooklyn Park was repositioned, upgraded, refranchised and Iis now the Hilton Hotel (176 rooms). The hotel formerly referred to as the Northtown Mall property is now labeled as the Fairfield Inn. At the time of the original report the franchise had not been selected. The original report reviews a number of projects that were rumored or planned for Idevelopment in the north metro area. Of the seven projects three have materialized and impacted the lodging supply. These three hotels are all limited service and located to the northwest of the Mounds View site. :They are the Super, the Comfort Inn j. and the Holiday Inn Express: All three of these hotels would be secondary. competitors to the proposed Mounds View project.. We also discovered that new projects are being planned for or are under development in the market area.. Current the Marriot Inn and the Fairfield Inn opened in the Roseville are and the Hilton Garden Inn will be opening in Shoreview. While the supply has evolved during the past years, there.are no new full service hotels that are known or planned that will impact the new Americlnn in Mounds View. ;41) 5 . ,