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Chapter 6 Lodging Demand Analysis10 <br /> When we interviewed the hotels in the market area we also inquired as to the demand <br /> E for lodging and what each property was seeing inasmuch as the strengths or <br /> weaknesses or the market. We did not encounter any new demand generators that <br /> will directly effect the market area except the Anoka County -Blaine Airport. The <br /> I lodging demand that can be expected to be generated by this facility is estimated at <br /> approximately 100 rooms annually. We have not included this as new demand due to <br /> rr the number of hotels that will be competing for this business. <br /> We also contacted a number of companies that we interviewed when we performed <br /> thework for JLC Marketing in 1995. What we found was straightforward. Business is <br /> -strong and the companies are using the same amount of rooms as they were before. <br /> The only significant change we discovered concerned the repositioning of the two <br /> p _ Brooklyn Center hotels. <br /> The companies that were using Upscale hotels like the Sheraton Metrodome or the <br /> Northland Inn now have the Hilton (former Holiday Inn Brooklyn Center). The corporate <br /> demand appears to be stable yet the facility/s capturing that demand has shifted. At <br /> the same time, the Midpriced hotels in market area now have a new and powerful <br /> competitor with the reopening of the Holiday Inn Brooklyn.Center (former Days Inn). <br /> Overall, what we discovered was that the lodging demand thatwe could quantify <br /> appears strong and stable. This includes the demand for the Individual Corporate, <br /> Group Corporate and Group Leisure segments. <br />