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important factors in determining the City's position with respect to any such • proposal. In the final analysis, the City's goal will be to determine whether the actual or potential benefits to the City (from any such proposal) outweigh the actual or potential negative impacts on individuals, businesses or the community as a whole. Tax increment financing and other available forms of assistance will continue to be used by the City, where and when it is appropriate to do so. City.financial p) assistance will generally be limited to situations in which its use will enable the City u to attract a new business, retain or expand an existing business, provide new /L �" employment opportunities, enhance the City's tax base, or otherwise improve the 191 1 64 - appearance or vitalityof the local business economy. Tax increment financing c) will be continue to be used in a manner consistent with the City's TIF Policy, which may be amended from time to time to reflect changes in the local economy and/or the public assistance philosophies of the members of the City Council and/or the conomic Development Authority. The City will actively market itself to selected "targets audiences" as a prime • location for specific types of businesses and industries. In order to continuously refine and review its objectives as economic conditions and realities change, the City (through the EDC and/or the EDA) will annually update its list of"targeted" businesses and industries. Although the City will respond in a timely and businesslike manner to all requests for information about the City's suitability as a business location, City staff members will focus their attention on those requests that come from businesses of the type that appear on the City's "target list." In light of the increasing "mobility" of businesses in general, the City's future economic development efforts will_focus-on retaining existing businesses and industries in the community, in some cases by helping to create circumstances under which they can expand to meet their customers' needs and/or their own desire to grow and prosper financially. Given the fact that the City is almost fully developed, and in order to improve the City's tax base and improve the City's visual aesthetics, the City also intends to devote significant attention to redeveloping aging, obsolete, blighted or otherwise underdeveloped structures. Additionally, the City will explore the opportunities that are presented by the few remaining parcels of undeveloped property. In some cases this may involve assisting the owners of such • parcels with the marketing of their properties to prospective developers. 2