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Section 9 Redevelopment Plan, Highway 10 Corridor <br /> SRF CONSULTING GROUP, INC. <br /> February 10, 1997 <br /> • <br /> GOALS AND OBJECTIVES <br /> The ultimate success of the Section 9 Redevelopment Plan rests in the effective <br /> implementation of a defined set of goals and objectives. These will serve as <br /> policy statements to guide the decision-making process in matters that affect <br /> the development or redevelopment of corridor properties. The Section 9 goals <br /> and objectives have evolved from the refinement of various sources of baseline <br /> information and stakeholder input as well as the creation and analysis of a <br /> series of issues, opportunities and constraints. <br /> There are some broad considerations that have been drawn from the initial <br /> phases of this project that can serve as a prelude to the goals themselves: <br /> 1. The development of Section 9 of the Highway 10 corridor must reflect the <br /> vision of the community yet must recognize the existing physical, economic <br /> and social environment. <br /> 2. The character of the Highway 10 corridor is that of a broad, high-volume, <br /> • trunk highway that is often portrayed as a barrier to community unity. The <br /> fundamental qualities that characterize this roadway as such cannot be <br /> changed to any great extent by the successful achievement of this plan's <br /> goals and objectives. <br /> 3. Any efforts to enhance the image and health of Section 9 must give <br /> consideration to land use, amenities and design elements that lend <br /> distinction to the area. Steps taken to affect meaningful change within <br /> Section 9 are necessary and reasonable at this time. <br /> 4. The plan for the redevelopment and enhancement of Section 9 is a tool to <br /> initiate action, to provide momentum, to guide the development community <br /> and to give policy direction to community decision makers. <br /> 5. The continued vitality of Section 9 and the balance of the Highway 10 <br /> corridor relies upon establishing and maintaining a mutually beneficial, <br /> • cooperative relationship between City government representatives, business <br /> people, property owners and community residents. <br />