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M:\MasterFiles\1999 thru 2010\2001\City Council\Work Session Packets\03-05-2001 W. S\Item 03--Banquet Center Agreement Memo--Kathleen Miller.doc <br /> <br />*The above kitchen equipment conforms with NSF regulations <br /> <br /> <br />Banquet Center Overview <br />Page two <br /> <br />Services – <br />• Add heavy duty electric service to equipment room <br />• Add water line into equipment room <br />• Add volume control dials to Banquet Room in order to control PA system <br /> <br />Marketing the Facility <br /> <br />Marketing the facility is of the utmost importance. If people don’t know that the facility is here, <br />there won’t be any rentals. Through a comprehensive marketing plan, Innovative Images staff <br />spent countless hours preparing a wide variety of marketing materials with a goal of increasing <br />usage during non-peak hours. The following are a few of the marketing tactics used to increase <br />clientele: <br /> <br />Target Marketing <br />• Corporation, businesses in the north metro area using the Name Bank. <br />• Corporate Planner Conferences – attendance at the Conference at RiverCentre <br />• Schools – offering youth banquet specials <br />• Wedding Fairs – attendance at Wedding Fairs – Mpls. Convention Center <br />• Telemarketing – calling north metro businesses to find out their needs <br /> <br />Print / Electronic Advertising <br /> <br />• Minnesota Meetings and Events Magazine <br />• Twin City Bridal Association Book <br />• Minneapolis/St. Paul Bridal Association Book <br />• Ads in various local newspapers <br />• Ads in youth sports programs <br />• Bi-monthly articles and ads in Mounds View Matters <br />• Development of website: www.moundsviewbanquets.com <br />• Web advertising on national banquet site: www.banquetrooms.com <br />• Wedding and Corporate Packets <br />• Flyers, brochures, booklets, etc. <br /> <br />Open Houses <br /> <br />• Bridal Open Houses and Reception Food Tastings are held on a regular basis. <br />• Attendance at Wedding Fairs 2 to 3 times per year. This is a time consuming effort but <br />generally culminates in several bookings. <br />• Corporate Open Houses – held 1 – 2 times per year. <br /> <br />Marketing of this facility is an on-going process. It is time consuming but necessary and effective if <br />done properly. After every marketing push, there is a definite increase in inquiries and bookings.