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M:\MasterFiles\1999 thru 2010\2001\City Council\Work Session Packets\03-05-2001 W. S\Item 03--Banquet Center Agreement Memo--Kathleen Miller.doc <br />Mounds View Banquet Center Overview <br />Page 6 <br /> <br />The events are listed by individual event only, not the number of hours the event uses the <br />banquet center. Some activities may use the center for only an hour like the senior <br />exercise while other activities such as the corporate rentals will use the facility the entire <br />day (8 hours). The average wedding reception rental is 10 hours and the average youth <br />banquet rental is 3 hours. So while it may look like the YMCA uses the facility more than <br />anyone else, each event is only one hour in length. So in comparison, weddings for 2001 <br />will take approximately 300 hours of the facility time and the YMCA only 104 hours. <br /> <br />Use of the facility by non-profit groups is at a discounted rate. Use for wedding receptions <br />is at the full weekend rate. So again, just by using the per event statistics, is not <br />necessarily an accurate comparison. <br /> <br />Conclusion <br /> <br />Through marketing and extensive customer service efforts, the number of corporate and <br />wedding clients is on the increase and should continue to grow if the same level of service <br />is maintained. Corporate and wedding clients both expect to receive professional, patient, <br />detailed service. Prompt return of phone calls, decisive responses and experienced <br />planning are all attributes that Innovative Images staff has strived to provide. Continued <br />target marketing and sales in the corporate area as well as participation in wedding <br />industry marketing will ensure that the clientele continues to utilize this facility. <br /> <br />While use by community organizations and residents is important, it must be realized that <br />this use does not provide a revenue source and generally is more labor intensive than <br />“paying” customers. Innovative Images has provided event supervision and liaisons for <br />these activities although it is not contractually required. This is another area in which <br />Innovative Images has, in good faith, continually provided professional management of this <br />City facility while not receiving compensation. <br /> <br />In order for Innovative Images to continue to plan for the future of the Mounds View <br />Banquet and Conference Center, revision of the contract between the City of Mounds View <br />and Innovative Images must be amended to accommodate for the extensive labor put into <br />the management of this facility for non-revenue producing activities. <br /> <br />It is imperative that effective and open communication as well as trust between the City <br />staff, City Council and Innovative Images be established and maintained in order to ensure <br />that the Mounds View Banquet and Conference Center will flourish for many years to <br />come. <br /> <br />