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3/18/01 1 <br /> <br />Staff Report <br />Date: 3/18/01 <br />To: Kathleen Miller <br />Cc: City Council <br />From: John Hammerschmidt <br />RE: Internet-electronic Tee sheet <br />When the electronic tee sheet-internet –web page proposal was brought to the Council in February, my <br />intent was to see if it was OK to take an operational item that was not identified on a budgeted line item, <br />and substitute it for an already budgeted item. The capital budget is$84,000 and because of not <br />knowing when we could get on the cities network no line items were included for the internet and tee <br />sheet improvements. The intent was not to have the council make a decision on the system itself. I <br />believe that decision is both an operational item and as the person you have hired to be your marketing <br />and operational expert I am recommending that we need to go in this direction. I have spent hundreds <br />of hours of research, attended several all day seminars, (tapes are available in council office) and <br />consulted many times with our experts on how to make this work. <br />I apologize if this was not presented properly to the Council. We are undergoing a transition at staff <br />level where we were instructed to do and bring certain things to council and now have different criteria <br />for the same process. Hopefully this can be talked about at our retreat in April. There was no plan or <br />attempt to take up much of your time with this item. Since it has been brought up and questions have <br />been asked I will attempt to answer them in the rest of this report. <br />1) Why do we need this system? <br />It is a continuation of our marketing strategy that has been in place with great success for the last <br />five years. It allows us to provide better customer service and gives us more tools to keep this golf <br />course full and competitive. <br />2) You told us that you are full and basically do not have room for more golfers. So why spend money <br />to bring in more golfers? <br />It is true that most of our times on weekends are sold out several days in advance and that <br />leagues take up most of the weekday times. It is also true that we do almost 10,000 more rounds <br />than ever projected. There are empty days in the fall after leagues are over and in the spring before <br />leagues start that we could market much better with this system. We can also market specific <br />blocks of tee times on any given day when maybe the weather or a fishing opener has given us a <br />less than full day. I would estimate we can pick up at least 1500 rounds of golf by using this <br />system.