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Nyle Mmund <br />From: Vanessa Van Alstine <br />Sent: Monday, June 18, 2018 10:53 AM <br />To: Nyle Zikmund <br />Subject: CTV viewership survey <br />Attachments: Exhibit C - Telephone Survey Report.pdf <br />Nyle, I've attached the viewership survey commissioned in 2011 by NSCC. Some of the text about channel 16 <br />(government channel) and city meetings is below. <br />Tha nks, <br />Vanessa <br />Page 6: <br />About half (49.5%) of all cable subscribers have watched a program on a channel delivered by CTV. Of these viewers: <br />• 46% said they watched programs on channels 14, 15 or 16 at least once during the last month. About one-fourth <br />said they watched programs on channels 18, 19 or 20 at least once during the last month. About 7% said they <br />watched non -local programs on channel 21 at least once during the last month. About 12% said they watched <br />NASA TV on channel 98 at least once during the last month. <br />• About 37% say the picture and sound quality on these local channels is equal to the picture and sound quality <br />for the other channels of the cable system. <br />• About 87% have watched City Council Meetings, about 57% have watched Local Sports, and about 38% have <br />watched School Board Meetings. <br />Page 16: <br />Respondents who said they had watched a program on a channel delivered by CTV were then asked if they had ever <br />watched each of 9 different programs shown on the these channels and, if so, how regularly they watch. City Council <br />Meetings is the program category watched by more of the these viewers than any other, as 86.9% of them recall <br />watching with 31.3% of them saying they watch at least monthly. <br />