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Nyle Mmund From: Vanessa Van Alstine Sent: Monday, June 18, 2018 10:53 AM To: Nyle Zikmund Subject: CTV viewership survey Attachments: Exhibit C - Telephone Survey Report.pdf Nyle, I've attached the viewership survey commissioned in 2011 by NSCC. Some of the text about channel 16 (government channel) and city meetings is below. Tha nks, Vanessa Page 6: About half (49.5%) of all cable subscribers have watched a program on a channel delivered by CTV. Of these viewers: • 46% said they watched programs on channels 14, 15 or 16 at least once during the last month. About one-fourth said they watched programs on channels 18, 19 or 20 at least once during the last month. About 7% said they watched non -local programs on channel 21 at least once during the last month. About 12% said they watched NASA TV on channel 98 at least once during the last month. • About 37% say the picture and sound quality on these local channels is equal to the picture and sound quality for the other channels of the cable system. • About 87% have watched City Council Meetings, about 57% have watched Local Sports, and about 38% have watched School Board Meetings. Page 16: Respondents who said they had watched a program on a channel delivered by CTV were then asked if they had ever watched each of 9 different programs shown on the these channels and, if so, how regularly they watch. City Council Meetings is the program category watched by more of the these viewers than any other, as 86.9% of them recall watching with 31.3% of them saying they watch at least monthly.