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North Suburban Communications Commission Cable Study <br />In addition to probing general levels of awareness of the North Suburban <br />Communications Commission (NSCC), CTV, and the cable channels they operate, <br />this telephone survey of Comcast cable subscribers in the 10 member cities of the <br />NSCC franchise area of Minnesota included questions regarding reception quality, <br />customer service issues, viewership habits, and cable subscriber interest in a host of <br />local programming categories. Questions were also asked regarding the <br />respondents' opinions about the value of local programming, and how well the <br />channels delivered by CTV provide a number of services. <br />General Observations & Highlights <br />About 36% of all cable subscribers pay extra to receive Comcast's high definition <br />channels. About 46% subscribe to both telephone and Internet service provided <br />by Comcast, in addition to cable TV service. <br />About 45% of all cable subscribers say they most often use Comcast's on-screen <br />guide to find programming information, far more than any other method. <br />Generally, cable subscribers in the NSCC service area indicate that they are <br />satisfied with the Comcast cable TV service. In addition, very high percentages <br />of them gave positive ratings to two of the quality and service measures tested, <br />and solid majorities gave positive ratings to several others. Almost 90% rate the <br />reliability of Comcast's cable TV service and the quality of the picture & sound <br />as "good" or "very good." Just under three-fourths rate the number & variety of <br />channels offered and the helpfulness of Comcast's customer representatives as <br />"good" or "very good" and about 70% rate the ability of Comcast to respond to a <br />service call within the promised time period as "good" or "very good." A little <br />under two-thirds rate the ability to quickly speak to a customer service <br />representative when you call Comcast and the ease of getting services installed or <br />changed by Comcast as "good" or "very good." The item that receives the lowest <br />rating from respondents is "the rates charged by Comcast for cable TV service, <br />which was rated as "good" or "very good" by only 14.3% (36.8% gave this item a <br />rating of "poor" or "very poor"). <br />Group W Communications, LLC 3 <br />