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2, Writing, Design, and <br />Production <br />Ideally, layout and production of the gifts catalog shouldn't cost your <br />department or organization anything! Why not approach a local advertising <br />or graphics design firm for a donation of its professional expertise. The <br />Parks Council of New York had an excellent gifts catalog for Central Park <br />designed and produced in this way. For the donor of the services, it means <br />free and favorable publicity and is tax deductible. It is also very much <br />in the spirit of the catalog. Another approach would be to solicit a gift <br />of the cost of production. Mt. Holly, New Jersey, had its catalog produced <br />through a cash donation. Be sure to give credit in the catalog for the don- <br />ation of its production. <br />In designing the catalog, there are six important guidelines: <br />1. Document your needs early in the catalog. People and institu- <br />tions in t e community are us,-ly willing to help, but need to be <br />made aware of specific needs. Tulsa's gift catalog begins: "Every- <br />body needs friends at one time or another. Parks need friends too... <br />Public budgets can't always stretch to cover all your parks' needs. <br />The extras that can make your outdoor recreation so much more fun -- <br />and now and then the necessities, too --sometimes are just beyond the <br />budget boundaries... The Second Century Fund gifts catalog leads <br />off with several pages of documentation in words and pictures of the <br />plight of Central Park. If the needs are established, the appeal <br />for help sounds more convincing. <br />2. Provide the name address and phone number of a contact erson <br />in the agency or or anization. Some gifts catalogs have mistakenly <br />left this essential information out. The contact person should be <br />mentioned by name, not simply by an anonymous title or position. <br />J <br />r� <br />A <br />