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Program and Schedule of Events <br />-6.� <br />7:30 — 11:00 a.m. <br />Registration—The Decathlon Club <br />8:00-8:30 a.m. <br />Continental Breakfast <br />The Decathlon Club, Bloomington <br />8:30-10:00 a.m. <br />Media Relations <br />Speaker: Gary Gilson, Executive Director, Minnesota News <br />Council <br />Presider: Clif French, MRPA Retiree <br />Discover ways in which members of the public can hold news <br />outlets accountable and how we can play a role in improving <br />service if treated unfairly. <br />10:00-10:15 am. Break <br />10:15--11:15 a.m. <br />How To Get Your Story Out <br />Speaker: Robb Leer, TV Reporter, KSTP News <br />Presider: Marcia Bach, Executive Director, Northwestern <br />Tennis Association <br />participants will learn how to attract the attention of the <br />:dia to their special event. <br />11:30 a.m.-12:30 p.m. Lunch <br />12:30-1:30 p.m. <br />Press Coverage and the Public <br />Speaker: Lou Gelfand, Reader Representative, Star Tribune <br />Presider: Rick Birno, CLP, Recreation Supervisor, Golden <br />Valley Parks and Recreation <br />This session will explain the reader representative's role in <br />attaining an accurate, fair and balanced report in the Star <br />Tribune's news columns. <br />1:40—x:00 p.m. Keynote Presentation <br />Innovation <br />Speaker: Paul Light, Ph.D., Author, and Instructor at <br />Humphrey Institute <br />Sponsored by the Minnesota Recreation and Park <br />Foundation and Women In Leisure Services <br />Presider: Jody Yungers, CLP, Recreation Services Manager, <br />Ramsey County Parks and Recreation <br />Professor Light was a senior advisor and drafted the final <br />report of the National Commission on State and Local Public <br />Service. He is also the author of the recently published book, <br />A Guide to Surviving Innovation. <br />The theme of his presentation is how to create sustainable <br />innovation. I -le will discuss how we can increase the chances <br />that innovation will occur and endure in our organizations. <br />Directions to Decathlon Club <br />Richfield Q <br />a jI <br />Co -Chair <br />Cindy Severtson <br />Program Co -Chair <br />(IQ ►• <br />O <br />1-494_ a <br />r r <br />_ i _`t�_�� II -494 <br />Physical Arrangements Chair <br />Marcia Bach <br />Meals Chair <br />Frontagge Rd + }E <br />(E 78th 5l) 13eca lorti Athletic Club <br />-79th St <br />Mall of <br />19th -91 l + America <br />Brochure Publicity Chair <br />Q - Q <br />Bloomington <br />Old 5 _ <br />The Decathlon Club <br />1700 East 79th Street <br />Bloomington, MN 55425 <br />Special MRPA Rate: $55 per night/single or <br />$60 per night/double <br />Please make your reservation by February 1, 1994. <br />Call (612) 854-7777. <br />C „ <br />Professionals will have the <br />opportunity to earn CEU credits during <br />the conference. Please indicate interest <br />in CEU credits on registration form. <br />1994 Conference Committee <br />Rick Birno <br />Co -Chair <br />Mary Pat Black <br />Co -Chair <br />Cindy Severtson <br />Program Co -Chair <br />Sonja Wennblom <br />Program Co -Chair <br />Brian Erickson <br />Physical Arrangements Chair <br />Marcia Bach <br />Meals Chair <br />Rick Schultz <br />Entertainment Chair <br />Jody Yungers <br />Brochure Publicity Chair <br />Committee Members At Large: <br />Mark Casey Tria Vikesland <br />Dorothy Peterson C. J. Maichen <br />Randee Nelson, MRPA President Martin Walsh <br />Jon Gurban, MRPA Executive Director Randy Distad <br />Kathy Schol, MRPA Graphics Coordinator <br />