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Mr. Nyle Zikmund October 25, 2021 Page 3 of 7 Additionally, we will also evaluate projects around the country that may offer some element of comparable insight (e.g., pricing structures, staffing levels, sponsorship/advertising opportunities, expense ratios, etc.). We will specifically focus on identifying and analyzing facilities in markets similarto Mounds View. The types of data that will be assembled include the following: • Facility type and marketing focus. • Physical characteristics including event space offerings, number/size of fields and/or courts, indoor turf and other facilities, fixed and temporary seating levels, etc. • Future expansion plans. • Layout, staging and design features. • Event characteristics (levels, attendance, utilization, future bookings, etc.). • Ancillary services and amenities. • Operating revenues and expenses. • Individual/family membership, day pass and other usage rates. • Tenant and daily event rental terms. • Sponsorship and advertising opportunities. • Available parking. • Area demographics. • Location characteristics and transportation access. • Other such characteristics. This analysis will assist in providing data as to how a new youth and amateur sports complex could compete within the greater regional marketplace, as well as later assisting in the evaluation of the associated financial operations, pricing structure and staffing levels. Task 5. Market Outreach, Interviews and Surveys The purpose of this task is to develop primary industry market research specific to the Mounds View community. Each market is different and there is no substitute for the extensive research that is necessary to ensure that the decisions made accurately reflect the distinctive characteristics of your community. Employing this research -based approach not only ensures that the findings and recommendations reflect the unique conditions of Mounds View, it provides you with a comprehensive understanding of how findings and recommendations were reached. In -person interviews, telephone/video conferences and/or other focus group interviews with key local individuals, user groups and business leaders will be conducted near the outset of the study to gain insight into the local community's attitude toward development and operations of a youth and amateur sports complex. Beyond these local interviews, we will identify and interview via telephone/video conference a sample of potential users and/or user groups from a local, regional and state-wide basis. These interviews allow us to go beyond simply relying on competitive and comparable facility data in order to develop utilization and other financial operating assumptions. These interviews may include organizations and/or individuals from the following event segments: • National, regional, and local tournament organizers. • Amateur sports associations. • Various youth and adult recreational sports associations, clubs and organizations. • Local municipal Parks and Recreation departments. • Local school districts. • Local colleges and universities. • Other potential user groups of youth and amateur sports space, as identified.