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Mr. Nyle Zikmund October 25, 2021 Page 2 of 7 Task 2. Economic, Demographic and Destination Analysis The purpose of this task is to define and evaluate the local market characteristics of the Mounds View area and assess the area's ability to support a new youth and amateur sports complex. Characteristics to be evaluated include the following: • Existing/planned youth/amateur sports facilities, multipurpose event facilities, and other public assembly facilities in the local area. • Key demographic and socioeconomic characteristics and trends, such as population, disposable income, retail sales, entertainment spending, corporate base and other such indicators. • Existing/planned lodging properties, rooms and cost structures. • Destination marketing efforts, programs and funding. • Tax rates, collections and uses (e.g., hospitality industry taxes, sales/use taxes, etc.). • Proximity issues to major metropolitan markets and other population centers. • Air, rail, ground transportation and shuttle access. • Entertainment, recreation and other cultural amenities. • Key community resources. • Other such characteristics. The results of this task will be used in combination with data prepared throughout the study to assess Mounds View's competitive position within the marketplace and its abilityto accommodate additional youth and amateur sports complex event demand. By understanding the type of youth sports, sports tourism and other event activity currently accommodated within the community, we can focus our recommendations on facility development that could add to the overall level of events, attendees and economic impact. Task 3. Industry Characteristics and Participation Trends Analysis In the past, youth and amateur sports facility strategic planning projects responded to changes in the industry in ways that could be considered linear — add more fields or indoor space, a routine and steady upgrade to technology or changes in lighting, scoreboards, locker rooms or other amenities. Today, CSL is exploring the premise that changing demographics and preferences will influence how the event attendee base undertakes participation in youth and amateur sports activities. These changes may demand more significant and transformational responses from amateur sports complexes — beyond simply adding more courts. Further, as the COVID-19 pandemic affected every industry and economic sector worldwide, we have considered the near and longer -term impacts on the domestic youth and amateur sports facility industry. As part of this task, we will provide an overview of amateur, recreational and sports tourism participation trends in the local, regional and national marketplace. An understanding of these trends provides a framework from which to assess potential demand for new amateur sports facilities in Mounds View. Throughout this task, we will evaluate these and related trends, summarizing the potential impact on a new youth and amateur sports complex. An evaluation of these trends will be important in "framing" and placing overall market demand estimates into the context of the industry, presently and into the foreseeable future. Task 4. Competitive and Comparable Facility Analysis The number and types of facilities in the local and regional market that may compete for the limited supply of facility users will affect the market potential for anew youth and amateur sports complex. In this step, we will review the existing youth, amateur and recreational sports offerings throughout the competitive regional and statewide marketplace. We will develop inventories of sports tourism and amateur sports facilities/complexes to determine the level of competition within the marketplace and identify areas of potential need. We will analyze existing and planned local and regional competitive youth and amateur sports facilities to assess the relation, interaction and impact, if any, they may have on the demand for potential new youth and amateur sports space in Mounds View.