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0 EXECUTIVE SUMMARY DRAFT COPY <br />Background & Methods <br />Conventions, Sports & Leisure International (CSL) was retained by the City of Mounds View to conduct a feasibility study of a potential <br />new Youth and Amateur Sports Complex in Mounds View, Minnesota. The purpose of the analysis is to assist the City of Mounds <br />View and other stakeholders in evaluating key market, program, financial and economic aspects of a potential new Youth and <br />Amateur Sports Complex in Mounds View. <br />The attached report outlines the findings associated with the analysis. The full report should be reviewed in its entirety to gain an <br />understanding of analysis methods, limitations and implications. <br />The envisioned Youth and Amateur Sports Complex would address opportunities and needs related to local youth and amateur sports <br />and recreation users, while also enhancing opportunities for sports tourism (i.e., tournaments) activity in Mounds View. The <br />information developed as part of the study outlined herein is intended to assist City of Mounds View and other community <br />stakeholders with the information necessary to make informed decisions regarding the potential development and operation of a <br />potential new Youth and Amateur Sports Complex in Mounds View. <br />The study process consisted of detailed research and analysis, including a comprehensive set of market -specific information derived <br />from the following: <br />• PROJECT EXPERIENCE: Experience garnered through more than 1,000 planning and benchmarking projects involving sports, <br />recreation and event facilities throughout the country. <br />• LOCAL VISIT: Local market visit at the outset of the project, including community and facility tours, and discussions with study <br />stakeholders and community leaders <br />• BENCHMARKING: Research and analysis of facility data and interviews conducted with nearly 40 competitive/regional and/or <br />comparable indoor amateur sports facilities. <br />• INTERVIEWS & OUTREACH: Telephone interviews and virtual meetings with stakeholders and representatives of potential user <br />groups, including key local, state, regional and national athletic associations, organizations, clubs and leagues that run sports <br />programs, leagues, tournaments, competitions and meets that could have an interest in a potential new Youth and Amateur <br />Sports Complex in Mounds View. More than 80 organizations were targeted and 30 telephone interviews were completed with <br />organizations representing in excess of 100 annual activities. <br />An outline of the study's contracted scope of work is provided below: <br />1. Kickoff, Project Orientation, and Interviews <br />2. Local Market Conditions Analysis <br />3. Industry Trends Review <br />4. Competitive/Comparable Facility Analysis <br />5. Market Outreach, Interviews and Surveys <br />6. Program, Site and Capital Cost Analysis <br />7. Financial Operations Analysis <br />8. Economic Impact Analysis <br />9. Preparation and Presentation of Final Report <br />Market Demand <br />The potential development of a potential new Youth and Amateur Sports Complex in Mounds View has the opportunity to better <br />accommodate demand among Mounds View area residents and provide a venue capable of attracting sports tourism activity to the <br />destination. Currently, Mounds View and the Mounds View Independent School District offer a variety of indoor amateur sports and <br />recreation facilities; however, there are very few existing facilities that can offer a critical mass of indoor court or activity space <br />capable of accommodating the growing local demand or hosting tournaments, meets or other large competitions. <br />CSL Feasibility Study of a Potential new Youth and Amateur Sports Complex in Mounds View, Minnesota • Page 5 <br />