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0 EXECUTIVE SUMMARY
<br />DRAFT COPY
<br />In order to provide guidance to the City and other community stakeholders, CSL's project leader initially participated in a kick-off
<br />visit to Mounds View, which included tours and meetings with key client representatives, stakeholders and business leaders.
<br />Subsequently, CSL conducted direct outreach to local area user group candidates and national/regional sports team, club,
<br />association and tournament organizers that could represent candidates for use of a new Youth and Amateur Sports Complex in
<br />Mounds View. Overall, more than 80 organizations were targeted and 30 telephone interviews were completed with organizations
<br />representing in excess of 100 annual activities. These groups were contacted in order to determine their interest in a new facility
<br />and the amenities and elements that would be necessary to host a variety of programming essential to the successful operations
<br />of the facility, including practices, camps, clinics, training, recreational programs, and other such uses.
<br />Based on the results of the research and analyses conducted under this feasibility study, overall findings suggest that a distinct
<br />market opportunity exists for a new Youth and Amateur Sports Complex in Mounds View. Key findings and conclusions related to
<br />market demand include the following:
<br />OVERALL DEMAND & FACILITY FOCUS: In general, interest in a potential new Youth and Amateur Sports Complex in Mounds
<br />View, measured through interviews with stakeholders and potential user groups, is considered moderately -strong to strong.
<br />Market research and analysis suggest that a state -of -the -industry Youth and Amateur Sports Complex, suitable to
<br />accommodate basketball, volleyball, pickleball, martial arts, indoor soccer, and off-season/supplemental training for various
<br />field sports and their related practices and training activities, could address certain local and non -local market demand that is
<br />not currently being met by existing facilities in the local and regional marketplace. In particular, volleyball and basketball
<br />appear to be some of the most prominent sports that would represent core uses of a new Youth and Amateur Sports
<br />Complex in Mounds View. Activities such as pickleball, training for baseball, softball and soccer, and community space for
<br />before and after school care would be expected to supplement utilization.
<br />2. DEMOGRAPHICS: The goal of any new investment in a new Youth and Amateur Sports Complex in Mounds View would be
<br />envisioned to not only meet the needs of Mounds View residents, but also the needs of tournaments, meets and competitions
<br />that draw out-of-town visitors to the area and generate economic and fiscal impacts to Mounds View. As a result, the viability
<br />of any potential investment in a new Youth and Amateur Sports Complex is dependent, in large part, on local market
<br />demographic and socioeconomic characteristics of both the local and regional area, and the marketability of the community
<br />to potential visiting participants and spectators. A substantial population base exists within both the primary and secondary
<br />markets serving Mounds View (nearly 600,000 within 15 minutes and 2.4 million within 30 minutes' drive).
<br />3. LACK OF DEDICATED INDOOR COURT TOURNAMENT AND TRAINING FACILITIES: Research suggests that unmet demand
<br />exists in Mounds View for a quality indoor sports facility that is optimized for youth and amateur sports activity. Outreach
<br />and interviews have indicated the lack of facilities in Mounds View and the greater Minneapolis/St. Paul metropolitan area
<br />offering a critical mass of indoor courts in one location. Importantly, a new Youth and Amateur Sports Complex in Mounds
<br />View would serve residents of other communities surrounding Mounds View that are similarly experiencing challenges with
<br />accessing quality indoor training, game and tournament court space.
<br />4. IMPROVED COMMUNITY ACTIVITY SPACE: While optimized to attract youth and amateur sports activities (i.e., practices,
<br />games, tournaments, meets and competitions), state -of -the -industry amateur sports facilities, such as the proposed subject
<br />Youth and Amateur Sports Complex, often deliver substantial benefits to local community members through enhancing the
<br />rental, practice, programming and alternatives available for sports, recreation, leisure and wellness activities. Local usage and
<br />attendance (as opposed to non -local usage and attendance) normally contribute the majority of utilization at comparable
<br />indoor sports facilities —positively contributing to the quality of life for local citizens.
<br />5. OPTIMIZED OPERATIONS IN CONJUCTION WITH EXISTING MVCC: Mounds View currently has much of the operational staff
<br />and management infrastructure in place to manage additional indoor court space at the MVCC. While there will be additional
<br />staffing requirements to manage incremental event activity (e.g., event sales/service, custodial, operations, etc.), the MVCC
<br />can expect to realize some economies of scale with existing staffing levels.
<br />6. HIGH -IMPACT, YEAR-ROUND PRODUCT: Unlike outdoor sports facilities (such as baseball, softball or soccer complexes),
<br />hardcourt indoor sports facilities typically have broad -based usage and tend to be highly -utilized year-round, delivering some
<br />of the highest returns -on -investment in terms of utilization, revenue and economic impact per square foot. Typical use types
<br />for indoor sports facilities offering hardcourt activity space include, but are not limited to:
<br />• Basketball
<br />• Table Tennis
<br />• Baseball
<br />• Open Leisure / Recreation
<br />• Volleyball
<br />• Running / Walking
<br />• Softball
<br />• Public / Consumer Shows
<br />• Wrestling
<br />• Fitness / Aerobics
<br />• Soccer
<br />• Tradeshows
<br />• Cheerleading
<br />• Martial Arts
<br />• Lacrosse
<br />• Special Events
<br />• Dance
<br />• Pickleball
<br />• Rugby
<br />• Graduations
<br />• Gymnastics
<br />• Weightlifting /
<br />• Field Hockey
<br />• Civic events / Festivals
<br />• Futsal
<br />Strength Training
<br />• Badminton
<br />• Before / After School Care
<br />CSL Feasibility Study of a Potential new Youth and Amateur Sports Complex in Mounds View, Minnesota • Page 6
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