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JILL <br />BROWN <br />To: Nyle Zikmund, Mounds View City Administrator <br />From: Jill Brown <br />Re: Proposal for working together <br />Date: Dec. 15, 2022 <br />Thanks for inquiring about working together to inform community members of the proposal to expand <br />your community center. <br />Two tasks: <br />1. Mailing to residents in January identifying the need and opportunity for a community center <br />expansion —the why. <br />2. Mailing to residents in February with preliminary details on the expansion —the what. <br />A preliminary review shows roughly 5,000 households in Mounds View. The population is about 13,200. <br />Stats from 2020 show the median age is 36.2. The poverty rate is 10.4%. The median household income <br />is $73,243. The median property value is $221,600. The largest minority population is Asian (11.2%). I'll <br />want to spend a little time understanding your audience to ensure the messages resonate. This can be <br />accomplished in a conversation with you and any of your council members, and research online. <br />Things to consider in your first mailer <br />1. A message from your mayor or full council <br />2. Show how usage has grown along with the population in the region <br />3. Facility mission statement <br />4. Stakeholder input <br />5. Project goals <br />6. A case study or two from other communities <br />7. A few images of potential features <br />8. Where to go for more information. Will you collect feedback online? <br />Second mailing <br />1. Identify options for expansion for: <br />a. Recreation spaces <br />b. Community spaces <br />c. Support spaces, info on safety features, plans for future needs <br />2. Analysis of existing building features that will be upgraded, preserved (HVAC, parking, roofing, <br />etc.) <br />3. Budget, funding sources and cost per household <br />Cell: 612-889-2611 Email: Jill@jillbrownPR.com Page 1 <br />